Snigdha graduated from the Birla Institute of Technology and Science (BITS), Pilani, India, in 2015 with a bachelor’s degree in Electronics & Instrumentation. During her final year she had the opportunity to intern with Worley Parsons Pvt Ltd, Mumbai, where she worked on cost and development analysis for plant planning. She discovered how data and engineering knowledge could be combined to make decisions of great impact. This first stint with data driven decisions prompted her to seek a career in a field that makes use of data and analytics in a business setting instead of a core engineering setting.
Upon graduation, Snigdha started working with Fractal Analytics, an analytics consulting firm which works with major Fortune 500 companies. She has extensively worked with the analytics division of companies in the retail sector including a leading beer manufacturer and a major Consumer Packaged Goods company. She has had the opportunity to work on a wide array of analytics projects including market segment analysis with dashboards in Spotfire, value chain mapping and development of a customer feedback system using text mining in R to identify recurrent issues with products and customers.
Snigdha wants her career in analytics to evolve like analytics itself evolves. Having extensively worked on reporting and prescriptive projects on reporting and prescriptive analytics, she would now like to transition to the predictive side of analytics, and ultimately the cognitive domain, for which she feels she will need advanced skills. She is confident that the Master’s program at Krannert will endow her with the aforementioned skills.