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Analytical Insight, Global Leaders

Professor Susan Watts


Susan G. Watts

Contact information: 4041 Rawls Hall, (765) 494-4504, swatts@purdue.edu 

I am currently a Professor of Management in the Krannert School of Management at Purdue University.  Before joining Purdue, I was a faculty member at Indiana University-Bloomington, the University of British Columbia and the University of Northern Iowa.  I have published papers in various journals including Journal of Accounting Research, Journal of Accounting & Economics, The Accounting Review, Management Science, Journal of Economics & Management Strategy, Review of Accounting Studies, Contemporary Accounting Research, Journal of Management Accounting Research and others.  I was named a Purdue University Faculty Scholar in 2002.

My research focuses on the effect of information and competition on prices.  Most recently, my efforts have been focused on understanding voluntary disclosures made by firms—what triggers them and how they affect stock prices and product market competition.  I have also recently studied the interaction between mandatory financial disclosures and voluntary disclosures made by the same firm, and the implications of management’s decisions to make conservative accounting choices.  Several of my papers study the behavior of sell-side analysts and how the market responds to the products and services they produce.  Some of my earliest papers use experimental economics methods to study information dissemination in asset markets.

One of my papers, co-authored with Mark Bagnoli and published in JEMS 2003 (“Selling to Socially Responsible Consumers: The Private Provision of a Public Good”), models firms as competing for socially responsible customers by linking environmentally friendly or socially responsible activities to the sales of their private goods.  We are currently developing new projects in this same area and hope to have one or two new papers focused on strategic CSR finished soon.

My teaching interests include financial and managerial accounting.  I also teach and work closely with our doctoral students on their research and am the area academic advisor for the doctoral program in Accounting.  I was included in Purdue University’s Book of Great Teachers in 2008 and was awarded the Purdue University Charles B. Murphy Teaching Award in 2004 (both university-wide recognitions).