[Skip to Content]
Marketing Area

Faculty strengths and recognition

The marketing faculty members at Krannert are recognized for their high-quality research. They publish in the best marketing journals and serve on their editorial boards. In their research, the Krannert marketing faculty members address issues relevant to marketing practitioners. This allows them to bring knowledge that they gather from their research into the classroom and inculcate in students both the analytical skills and the search for creative solutions that is so critical for marketing success. That is why Krannert marketing graduates are sought after by leading industrial firms recognized for their marketing prowess such as Procter & Gamble, Kimberly-Clark, Cummins Engines, Johnson & Johnson, General Electric, Whirlpool, IBM, Estee Lauder, Quaker Oats, United Technologies, and Eli Lilly.

The marketing faculty members are consistently recognized by students as “Distinguished Teachers.” They have also won awards including the Salgo Noren Outstanding Teaching Award and the R.B. and Mary Stewart Distinguished Teaching Award.

Marketing faculty at Krannert pride themselves on being accessible to students outside the classroom for advice on course selection, career planning, and job search.

Testimonial

The coursework at Krannert provides well-rounded coverage of marketing, e.g., strategic, operational, social, digital, analytical and global components of b2b, b2c markets. Participating in KGMA, you get to further explore these marketing areas and how companies in different industries implement them, test your skills in case competitions and build relationships with professionals and students at Purdue and other schools. I have had a very valuable experience here.

- Ogochi Nedosa, Senior Consultant, Deloitte Consulting, KGMA Vice-President, Class of 2014