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Marketing Area

MBA in Marketing

The MBA in Marketing Program at Purdue's Krannert School of Management is ranked the #5 MBA-Marketing Program in North America (Best-Masters.com).

Purdue’s marketing program develops tomorrow’s marketing leaders who are analytically sophisticated, technologically savvy, and aware of challenges in doing business in today’s global markets. The program provides students with a sound understanding of marketing concepts and gives them an opportunity to apply that knowledge to case studies, active-learning projects, immersion elective courses, and marketing case competitions.

Krannert’s curriculum covers both the analytical and strategic aspects of marketing. Specifically, the elective courses in marketing research, marketing analytics, and data-driven marketing build student skills in understanding customer needs, in examining the points of differentiation among competitors, and in analyzing customer response to a firm’s marketing programs.  Elective courses in business marketing, new product development, brand management, global marketing management, digital marketing strategies, and pricing provide students experience in creatively formulating marketing programs and policies through case studies and hands-on projects.