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Marketing Area

Marketing Curriculum

Marketing Upper Division Required Major Courses [must select five of below courses] (15 credits)

  • MGMT 42210 International Marketing
  • MGMT 42300 New Product Development
  • MGMT 42500 Marketing Research
  • MGMT 42610 Brand Management
  • MGMT 49000 Marketing Analytics
  • MGMT 49000 Experiential Marketing
  • MGMT 49000 Digital & Social Media Marketing

For more details about the Marketing Major Curriculum, please view the 2014 Marketing Plan of Study.  The Prior Year (2013) Plan of Study is also available.

Schedule of Marketing Courses

Marketing Course Descriptions