Instructor: Alok
Chaturvedi
Duration: 8 week module; 3 hours per week
First Offering: Offered every year in Spring (since 1996)
Course Description:
Our objective is not to know everything that is going
on the Internet at this point in time, but to learn
how to determine its potential as a resource for your
firm. The goal is to develop an awareness and understanding
of the relevant issues, advantages and disadvantages,
and specific techniques involved in using the Internet
to assist in the production and marketing of goods
and services and providing service to our stakeholders.
As a result of our work together you will:
- see how the Internet can be helpful in the development,
manufacturing, marketing and distribution of your products
and/or services,
- understand how the Internet can be used to provide
better service to your stakeholders; customers, suppliers,
owners, employees, etc,
- learn about the different capabilities of the Internet
and how it can be used to redesign your business practices,
- learn how to determine whether this new resource
can be used to improve the efficiency and effectiveness
of your organization,
- learn how the Internet works, what it can and can
not do well, security, etc., from a technical perspective,
- gain hands on experience developing Internet-based
business.
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