Instructors: Associate Professor Thomas Brush and Associate Professor Sam Hariharan of the University of Southern California

Class Description:
This elective course on competition in e-commerce focuses on identifying and highlighting issues pertaining to the following: (1) Business models that innovative firms employ in this emerging medium; (2) Organizational challenges and transitions in internet commerce (3) Sustaining value in cyberspace – or how to build a sustainable competitive advantage and (4) Entry into cyberspace by new and established firms.

Outline:

Module 1: New Business Models

Module 2: Organizational Challenges and Transitions in Internet Commerce

Module 3: Sustaining Value in Cyberspace

Module 4: Entry into Cyberspace