Instructor: Patrick
Duparcq
Duration: 8 week module; 3 hours per week
First Offering: Offered every year in Spring (since 1996)
Topics Covered In The Internet Marketing Course:
- The Information Revolution & Marketing in the
Information Age
- Why Getting Online: Brainstorming
- Getting Started: Audiences / Activities / Feedback
Loops
- Communities / Customer Relations / Personalization
- Marketing Research & New Product Development
in the Digital Age
- Internet Marketing Strategies
- Internet Security, Rules, and Regulations
- Product Design / Launch / Management
- Distribution and Retailing Strategies on the Internet
- Communications and Personal Selling on the Internet
- Online Payments and Internet Pricing Strategies
- The Road Ahead ... Looking Towards the Future
Case Studies:
- Amazon.com
- Broadvision.com
- RealNetworks
- Scott McNeally, CEO SUN: Retraining Your Organization
For The Web Revolution
- Edmund's WWW.Edmunds.Com
- Grainger.com
- DirectAg.com
- Onsale.com
- Verticalnet.com
- Virtual Vineyards
- E*Trade
- Motorola University Online
- Dell Online
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