Instructors: Mr.
Alex Zelikovsky and Professor Ananth Iyer
Course Description:
The course focuses on the logistics aspects of e-commerce.
Most goods bought on the internet are not available
immediately to the customer to use and experience.
Thus logistics plays a significant role in the value
proposition of an e-commerce company. Delivery of the
product to the customer at or before the promised date,
high fill rate for a large selection of products and
the agility to respond to changing product offerings
all provide significant challenges to the logistics
function of an e-commerce company. The course focuses
on the tasks faced by a Chief Logistics Officer (CLO)
of an e-commerce company and discusses strategic issues,
tactical choices and operational details. Speakers
from the logistics segment of the e-commerce industry
will discuss current issues and lead student discussions.
Cases, assignments and projects involving the analysis
of logistics capabilities of e-commerce companies will
provide currency to the course material.
|