How to build brand
awareness and brand preference through interactive
media, among young adults.
Company Contact:
Confidential for now
Team:
Open for enrollment
Industry:
Apparel / Sportswear
Company:
Champion
Project Scope:
Identify positioning and target groups
Identify / discuss competitive moves
in e-commerce. What are other e-commerce
companies (not necessarily automotive)
doing? What key evaluation criteria should
be used? Can we identify any gaps?
Identify impacts on channels of distribution,
pricing, communications, and product policy
in general.
Provide a detailed analysis of communications
objectives and formulate alternatives to
reach target customers. More specifically,
the project will look at:
- Synergies between traditional and interactive media;
- Indicate where (which customers, what products) interactive media will
have highest impact;
- Formulate alternatives.
