Projects teams can do 2 types of consulting
projects.
Type 1: Internet-Based Business Plan.
In this type of project, your team is creating
a new business based on a creative way of using the Internet
for Marketing. Start-ups as such as CDNow, Amazon.com,
I/Pro (advertising measurement) or FocalLink (advertising
control and customization) are great examples of marketing-rich
Internet start-ups. The key goal here is to back up the
strength of the idea and concept with solid market and
customer analysis.
Type 2: Internet-Based Marketing Consulting
Project.
A type 2 project investigates a marketing
problem confronting an existing business, and shows how
the Net can be used as part of the solution. Possible
areas might include:
- Creating new online specialty sites,
- Creating newly customized products,
- Inventing channels,
- Encouraging retail trial and repeat purchase,
- Increase customer awareness of existing services,
- Improving customer support.
- Supply Chain Management, using the Internet
- Marketing cost reduction techniques
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