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Marketing Area

Marketing Area



Purdue University’s marketing area has a strong reputation for research, innovation in curricular offerings, and instructional quality.

Our graduates hold top management positions in industry. Some are members of the Purdue Executive Marketing Advisory Board and provide advice and feedback on program innovations, new curricular offerings, and new marketing area initiatives.

PhD Program – Marketing Option

The PhD program prepares students primarily for an academic career.  Our marketing PhD graduates hold chaired professor positions in academia including Dominique Hanssens (UCLA), Dan Horsky (University of Rochester), Abel Jeuland (University of Chicago), Kirthi Kalyanam (Santa Clara University), Donald Lehmann (Columbia University), Das Narayandas (Harvard Business School), and Dave Reibstein (The Wharton School).  For further information, please visit the Marketing PhD program website.

MBA Program – Marketing Option

Our MBA in Marketing Program at Purdue University is ranked as the #5 MBA-Marketing Program in North America (Best-Masters.com). The curriculum has been recently revised to include new courses in Data-Driven Marketing and Digital Marketing Strategy. Also, all master’s students in marketing can participate in active-learning projects and global study field projects. For further information, please visit the MBA (Marketing Option) website.

MS (Marketing) Program

The marketing area in partnership with the Purdue Executive Marketing Advisory Board are launching a new one-year pre-experience, specialized program in marketing that starts in the 2015 Summer term.  It is specifically designed for undergraduates with limited to no work experience who aim to pursue a marketing career. To the extent that marketing is both an art and a science, the program is a good fit for students with a variety of backgrounds and experiences. 

Undergraduate Programs – Marketing Major

The 2014 Plan of Study for the Marketing Major includes new courses in Experiential Marketing, Marketing Analytics, Social Media, and Interactive Marketing. Experiential Marketing offers the students an opportunity to participate in a sponsored active-learning project.  Projects are varied and may involve marketing plan development, market research, new product development, brand management, and global social entrepreneurship. For further information, please visit the Marketing Undergraduate program website.