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Marketing Area
Analytical Insight, Global Leaders

Marketing Area

Marketing is primarily concerned with satisfying customer needs and wants at a profit.Marketing is primarily concerned with satisfying customer needs and wants at a profit. A marketing strategy typically starts with target customers and a unique selling proposition. These decisions help guide the marketing mix, which covers the product, distribution, promotion, and price. Various marketing issues are covered in elective courses that span overall strategy development, market research, new product development, industrial marketing, international marketing, and electronic commerce.

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