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Marketing Area

Marketing Career Tracks

Students are required to take 5 elective courses beyond the core course to complete the marketing option. Three tracks are available:  consumer marketing, business marketing, and marketing research and analytics.

Business Marketing Track

MGMT 52000: Pricing Strategy and Analysis
MGMT 59000: Digital Marketing Strategy
MGMT 62300: Business Marketing
+ two additional Marketing electives

Consumer Marketing Track

MGMT 52100: Brand Management
MGMT 52200: New Product Development
MGMT 59000: Digital Marketing Strategy
+ two additional Marketing electives

Marketing Research and Analytics Track

MGMT 52500: Marketing Analytics
MGMT 62500: Marketing Research
MGMT 69000: Data-Driven Marketing
+ two additional Marketing electives