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Marketing Area

Krannert's PhD Program in Marketing

Welcome to the Krannert's PhD Program in Marketing!

The marketing area at Krannert has a long tradition of leadership in doctoral education. The school’s marketing PhD graduates are among the nation's best in terms of the impact of their research on the profession, according to a study by Academic Assessment Services. The Purdue graduates were one of only five sets of alumni to be ranked in the top 15 on each of five separate measures of influence. The five measures and Purdue's ranking were: No. 13 in number of graduates, No. 10 in total citations in other academic journals, No. 12 in average citations, No. 12 in median citations and No. 9 in adjusted median citations.

Our marketing PhD graduates hold named/chaired professor positions in academia including including Dominique Hanssens (UCLA), Dan Horsky (University of Rochester), Abel Jeuland (University of Chicago), Kirthi Kalyanam (Santa Clara University), Donald Lehmann (Columbia University), Das Narayandas (Harvard Business School), and Dave Reibstein (The Wharton School).