The objective of the Krannert's marketing PhD program is to educate cutting-edge future researchers who will contribute to the advancement of Marketing and Management Science. The program is a very focused one and the emphasis is put on quantitative methods and their applications in Management Science.
Students learn theoretical models and their empirical applications related to consumer behavior, organization buying behavior, pricing, product design, advertising, promotion, sales force, distribution, new product planning, marketing planning, and strategy decisions in their doctoral coursework in Marketing. The Research-Methods Requirement prepares students for research by providing necessary skills and tools through rigorous coursework. The Marketing doctoral seminars expand this research-methods base and expose students to specific Marketing applications. The goal is to provide an opportunity for students to identify contemporary, substantive marketing problems and come up with creative and original research ideas.
Students are expected to have basic quantitative skills. The required coursework addresses and builds on these quantitative skills. Depending on their interests, a student's research may cover a range of topics, such as advanced statistics & econometrics, optimization techniques, economic theory, psychology and decision theory.