At Krannert, doctoral students work closely with faculty members to conduct cutting-edge research. Below is a partial list of research projects invloved with our current students.
Jihong Min: Evolution of attribute-specific preference through consumer learning (Afflicated faculty member: Subramanian Balachander)
Jihong Min: The effect of gift exchange on the purchase behavior (Afflicated faculty member: Subramanian Balachander)
Sunah Kim: Role of Feature and Display on the Consumer consideration set formation and internal market structure (Afflicated faculty member: Sumon Datta)
Sunah Kim: Quantifying Consumer Heterogeneous Search in the Aggregate Choice Model - Using Micro and Macro Data in Auto Industry (Afflicated faculty member: Subramanian Balachander)
Hojung Yoon: Countering the Negativity: The Evidence from the High-Cholesterol Drug Category (Afflicated faculty member: Sangwoo Shin and Qiang Liu)
Wanqing Zhang: The impact of environment on consumer demands (Afflicated faculty member: Jia Li)