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Global Strategic Advisory Council

Venu Srinivasan

Venu Srinivasan
Chairman, Managing Director
TVS Motor Company Limited

Venu Srinivasan is the grandson of the TVS Group's founder, T. V. Sundaram Iyengar. After graduating as an engineer from the University of Madras, he completed a Master's Degree in Industrial Engineering from Purdue University.

He became the Managing Director of Sundaram Clayton Ltd. in May 1979. He went on to become Chairman of TVS Motor Company in July 2002.

In the late 1980s, Mr. Srinivasan scripted a turnaround of the company, which was sinking into the red. Mr. Srinivasan reformed labor relations and re-structured operations by upgrading plant machinery, investing in new technologies and implementing Total Quality Management practices. He also brought in Professor Lord Kumar Bhattacharyya of the University of Warwick as a consultant to provide guidance.In 2001, TVS Motor Company split with Suzuki and started manufacturing on its own. TVS Motor Company re-entered contention by successfully launching Victor, India's first indigenously built four stroke motorcycle. The slew of launches that followed propelled TVS Motor Company to become the third largest two wheeler manufacturer in India.

Mr. Srinivasan later brought in Professor Yasutoshi Washio of Japan, a Deming Application Prize Winner and globally renowned expert in Total Quality Management, and Japanese Quality Management Guru Prof Yoshikazu Tsuda as mentors to strengthen the TQM processes within the company.

Under his leadership as the Managing Director, Sundaram Clayton's brakes division won the Deming Prize in 1998 for having "achieved distinctive performance improvements through application of company-wide quality control." In 2004, TVS Motor Company also won the Deming Prize, becoming the first two-wheeler company in the world to do so.