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Krannert School Alumni Association

David Woodruff

David Woodruff
Software Sales Manager
IBM Corporation

David Woodruff is a strategic and results-oriented sales leader with 14 years of experience in the software industry. He currently serves as Business Unit Executive for IBM Software Group in Indianapolis, Indiana. In this capacity, he has responsibility for sales, financial and strategic direction for the Great Lakes and Southeast with revenues in excess of $200 million.

Prior to returning to IBM, David was the Vice President of Sales for SAP and was responsible for SAP’s rollout of HANA in the Central Region, the fastest growing product in their 40 year history. David has been very successful in taking new products to market and building new sales and leadership teams’ within large enterprises.

Mr. Woodruff received a Bachelor of Science degree in Management with a minor in Management Information Systems. After graduation, David began his career at IBM, where he served in a variety of sales and executive roles.