Yu Hu
Assistant Professor of Management
Ph.D., Management Science, M.I.T.
M.S., Economics, University of Wisconsin-Madison
B.S., Finance, Tsinghua University
Research Topic: Website Features and Online Shopping: How Technology Usage Impacts Consumer Demand October 23, 2008
Yu (Jeffrey) Hu is an assistant professor at Purdue University’s Krannert School of Management.
His research studies how Internet markets differ from traditional markets and how businesses should adapt their strategies in response to the unique characteristics of Internet markets. He has also written papers that study Internet advertising, pricing of information goods, and privacy protection regimes on the Internet.
His research has been published in leading journals such as Management Science, Sloan Management Review, Journal of Management Information Systems, and Economic Inquiry. His research on the "Long Tail" phenomenon on the Internet has been discussed extensively and cited by media outlets such as New York Times, InformationWeek, Wired Magazine, TIME Magazine, and INC. Magazine. He has conducted research for a number of companies including Amazon, HP, and several Internet retailing companies. He recently won a Willis Young Faculty Scholar Award at Krannert School of Management.
Dr. Hu received his Ph.D. in Management Science and Information Technology from MIT’s Sloan School of Management. Prior to coming to Purdue University, he worked for MIT’s Center for Digital Business. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from Tsinghua University, Beijing, China, and received a M.S. degree in Economics from University of Wisconsin-Madison.
Dr. Hu teaches an MBA course--Digital Business and Information Strategies (MGMT 590S) and an undergraduate course--Electronic Commerce and Information Strategies (MGMT 488) at Krannert School of Management.
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