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Global Business Projects

About GBP

Krannert's Global Business Projects (GBP) course is a unique experiential learning opportunity connecting a team of MBA students at Purdue University’s Krannert school of Management, with a sponsoring firm to work on a business challenge being faced by the firm, outside of the United States. MBAs from multiple business, cultural environments work with corporate executives to solve a business challenge. The student teams have support from the host corporation and the resources of Purdue University including a faculty advisor,  access to secondary data worth millions of dollars, and subject matter experts.  Teams work both virtually and on the ground in countries such as Brazil, China, or India.  The students in a GBP team are not paid for their service; they are participating in a graded academic, action – based learning experience, guided by a faculty member chosen specifically for a project because of fit with the project scope.

Project Examples

PPG India: wanted to improve profitability of their Indian joint venture with Asian Paints.  Key deliverables included competitor analysis, pricing structure and supply chain analysis as well as actionable recommendation from both primary and secondary market research

Westinghouse China: wanted to understand possible strategies to expand nuclear power plant business in China.  Key deliverables included analysis of current business model, in country interviews with companies also engaged in state owned enterprise joint ventures, three specific, tenable structures for entry.

AGCO Brazil: wanted to understand where they should build their next plants in Brazil.  Key deliverables included key regions for focus and supportive rationale as well as time lines and next steps. 

See more examples here