To reach and engage this population segment will require: a clear road to empowerment; taking entrepreneurship and health education to the people through the creative use of mobile gaming technology; and a proactive intervention model that allows the participant to apply the gained knowledge in successfully starting and running a small business. ISEEK addresses these needs for empowerment by arming its participants with access to knowledge, capital, the market, and talent.
ISEEK takes education to people with the help of the mentor network and the use of mobile games. Through an increased understanding of vocational skills, entrepreneurship and personal health knowledge, ISEEK participants have the confidence, self-efficacy, and trust to start and sustain a business with a sense of empowerment rather than dependency.
ISEEK facilitates the flow of capital from various stakeholders (government, banks, investors, and philanthropists), thereby allowing investments for the small business to launch and grow. Further, Saksham growth fund is setup to help successful businesses to become formal enterprises, grow and compete in the global markets.
ISEEK is a market facilitator that provides a means for businesses to have a fair chance to succeed in the local and global markets. By linking the businesses to markets through ISEEK partners, these businesses can generate sustained revenues and thus lead better, more prosperous lives.
An enabling ecosystem of talented and dedicated individuals, groups, and organizations work with the target groups until they become self-reliant. ISEEK partners with individuals, NGOs and universities to help create the critical linkages that connect entities in the ecosystem.