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2018 Land O'Lakes Living Case Competition

Hosted by the College of Agriculture and Krannert, March 2-3

Land O'Lakes Living Case Competition

Congratulations the 2017 Land O’Lakes Living Case Competition Participants

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Land O' Lakes Living Case Competition

The College of Agriculture and Krannert collaborate to create the second Land O’Lakes, Inc. Living Case Competition at Purdue University from Friday, March 2 to Saturday, March 3, 2018. $10,000 of prize money will be awarded to winning teams. Students will form teams and it's suggested to include a mix of students from AG, Management, Engineering, Computer Science, Polytechnic and other colleges. Teams signing up need to commit to working on the case from Friday, March 2 at 11:00 a.m. to 11:00 p.m., and be on campus on Saturday, March 3 to present to judges and attend the final session. Events will wrap up around 1:00 p.m.

  • Important Dates

    Friday, March 2

    Attire: Please wear long pants, close-toed shoes (no sandals), and wear long sleeves 

    11:00 a.m. - 11:15 a.m.
    Student Arrival and Registration

    Pick-up Box lunch and Case Packets
    Meet the Teams
    Krannert Drawing Room, Krannert Building

    11:15 a.m. - 11:30 a.m.
    Krannert Drawing Room, Krannert Building

    11:30 a.m.-11:40 a.m.

    Departure from campus to Dairy Farm, Pine Village, Indiana

    12:30 p.m.
    Living Case
    Tour, Talks, and Observations

    2:00 p.m.
    Departure from Dairy Farm to campus

    3:30 p.m.-5:30 p.m.
    Living Case Panels
    3:30 p.m.
    3:45 p.m.-4:30 p.m.
    2 Groups
    Informational Presentation (10-15 minutes) (Ceres Solutions)
    Q&A with entire group
    4:30 p.m.-5:15 p.m.
    Group 2 Informational Presentation (10-15 minutes) (LOL)
    Q&A with entire group
    Krannert 7th Floor, Beck's Floor for Agricultural Economics
    5:15 p.m.

    5:30 p.m.-6:00 p.m.
    Dinner Available for pick up
    Krannert 7th Floor, Beck's Floor for Agricultural Economics

    6:00 p.m.
    Q & A Session
    Krannert 7th Floor, Beck's Floor for Agricultural Economics

    6:15 p.m.                
    Student Case Work

    Work Spaces:
      KRAN 754-R
      KRAN 754-S
      KRAN 754-T
      KRAN 754-U
      KRAN 758
      KRAN 646
      KRAN 661
      KRAN 680

    10:30 p.m.
    Students submit case via Purdue File Locker and instructions in case packet

    Saturday, March 3

    8:45 a.m. - 9:15 a.m.
    Judges Meeting, Coffee and Donuts
    Krannert Building, Parrish Library, Hollister Room

    9:00 a.m. - 10:00 a.m.
    Students Donuts, optional  
    Krannert Building, Parrish Library Corporate Study

    9:30 a.m. - 11:30 a.m.
    Presentations, Round 1 A and B
    Krannert Building, Parrish Library
    Teams A: Hollister Conference Room
    Teams B: Financial Conference Room

    9:30 a.m.-10:00 a.m.
    Teams 1A and 2B
    10:00 a.m.-10:30 a.m.
    Teams 3A and 4B
    10:30 a.m.-11:00 a.m.
    Teams 5A and 6B
    11:00 a.m.-11:30 a.m.
    Teams 7A and 8B

    Note: Teams Arrive to the Leadership Communication Studio, Room 230B, Krannert Building, Parrish Library- 15 minutes prior to presentation time

    11:30 a.m. - 11:45 a.m.
    Judges Conference
    Krannert, Parrish Library, Hollister Financial Room

    11:30 a.m.
    Arrival of Judges for Final Round
    Krannert, 7th Floor, Beck’s Floor for Agricultural Economics

    11:45 a.m.
    Semi-Finalist Announced
    Krannert, 7th Floor, Beck's Floor for Agricultural Economics

    11:45 a.m. - 12:15 p.m.
    Final Round Presentation - Team B
    Krannert, 7th Floor, Beck's Floor for Agricultural Economics

    12:15 p.m. - 12:45 p.m.
    Final Round Presentation - Team A
    Krannert, 7th Floor, Beck's Floor for Agricultural Economics

    12:45 p.m.
    Announcement of outstanding responders to Q&A
    Announcement of winners
    Krannert, 7th Floor, Beck's Floor for Agricultural Economics

    1:00 p.m.
    Event Ends

  • Click here to view the Land O' Lakes Living Case Competition Rules

    Land O' Lakes Living Case Competition Rules

    1. Every team shall consist of four members, each of whom must be enrolled as a full-time student in good standing at Purdue University. Team members can be undergraduates from any Purdue college.

    2. Packets with a copy of the case and a link to a digital copy will be distributed on Friday, March 2.

    3. Once the case has been handed out, the teams may not receive any assistance from non-team members, faculty, or staff. Students may use digital resources such as library data bases and other information available on the Internet. Students are encouraged to work in Krannert or Rawls.

    4. At or before published deadline, each team must save and submit its slide deck prepared on Microsoft PowerPoint. Slides are to be submitted to Purdue’s Filelocker per case packet direction. No changes may be made to the slide decks once they have been turned in. During presentations, teams can add new ideas to their presentations, but they are not to change their slides. Teams should not produce or distribute copies of presentations to anyone other than team members. Teams are asked to bring 5 copies of their slide decks and a copy of their resumes to share with judges.

    5. Each slide deck must contain a title slide including the name, major(s), and academic year of each team member. Slide decks must not exceed 15 slides (excluding the cover slide), and additionally may include an appendix of at most 10 slides. All slides should have page numbers. Teams may consider preparing a slide deck template in advance. Presentation slides may include links to the appendix.

    6. Each team presentation must be 10 minutes, with 5 minutes of Q&A following the formal presentation. The judges are free to ask questions at any point during the presentation; however, it is recommended that they wait until after the presentation. Each member of the team must take part in the presentation. Teams will be asked to stop at the 15-minute mark for the judges to share feedback.

    7. The panel of judges will act as the Land O’Lakes senior employees and the teams will act as Land O’Lakes consultants. The judges are familiar with the case. Therefore, teams need not repeat the case in their presentations. They should define and analyze the problem(s), consider solution alternatives, and possibly recommend a plan of action.

    8. Faculty and Staff may watch any presentation if they enter prior to the start of that presentation. Other than the judges, faculty, staff, time keeper, and technical expert, no one else is allowed to watch the first round of presentations. The final round is open to the public as seating permits.

    9. Team members are expected to dress in professional attire for their presentation and should arrive 15 minutes prior to their scheduled presentation time. In the event a team finishes early, the next team may be asked to start their presentation earlier than their scheduled time.

  • Judges and Panel Members


    Dr. Allan Gray

    Dr. Mike Gunderson

    Dr. Charlene Sullivan

    Panel Members and Judges

    Glenn Noll, Land O’Lakes Purina Feed

    Michael Laird, Land O’Lakes

    Roger‌ Sparenberg, Land O’Lakes

    Nathan‌ Wainscott, Land O’Lakes

    Brent Tracey‌, Synergy Feeds

    Drew Garretson, Land O’Lakes

    Michael‌ Hirt, Land O’Lakes

    Megan Wolle, Land O’Lakes

The Land O'Lakes LIVING Case Competition will focus on business practices in agriculture. Student participants will visit a dairy farm and meet with industry professionals. An agriculture or business background is not required. The case is open to fulltime undergraduate freshman, sophomores, juniors, and seniors from any college at Purdue University. Sophomores, juniors, and seniors who are not graduating in May are the preferred population to participate. On the application, students apply in teams of four. We are targeting students from the College of Agriculture and/or Krannert however we welcome students from all colleges. Undergraduates participating in a masters or MBA program are not eligible to apply. Teams will present 10 minute presentations, 5 minutes of Q&A with 5 minutes of feedback from the judges. Land O' Lakes is offering prize money to the winning teams payable through the department of financial aid. 

Agriculture and food industries are growing fast. Click here to learn about employment opportunities at Land O' Lakes. Land O' Lake Team members will be serving as judges at the competition.
Click here to watch a video featuring the Land O' Lakes Story.

Learn about Land O' Lakes, Inc:
Fact Sheet

Registration closes on Wednesday, February 28, 2018 at 8:00 p.m.

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