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PowerShift Case Competition

April 2017

Congratulations to the students who took part in a real-world gender issue case competition at Krannert on April 21.

The Jane Brock-Wilson Women in Management Center led this competition in collaboration with Dr. Ellen Ernst Kossek, the Basil S. Turner Professor of Management and research director of the Susan Bulkeley Butler Center for Leadership Excellence. PowerShift was made possible by support from Accenture and Purdue University Libraries.

Bravo to the winning teams!

First Place:

  • Monika Meng
  • Isaac Tang
  • Xin Wei
  • Ruoxuan Zhao

Second Place:

  • Megan Smith
  • Cooper Dixon
  • Jared Andrews
  • Alyssa Walther
  • Carrie Zylstra-Skinner

Third Place:

  • Shannon Kane
  • Grant Longacre
  • Nadia Duke
  • Natalie Burgos

Undergraduate Research Symposium Winner, Leeane Chen, Talks About Her Experience

April 2017

2017 UGRS Winner

The Undergraduate Research and Poster Symposium was a meaningful way for me to share my research and project findings with others while learning more about the projects that my peers had completed in various areas of study. For my involvement with the symposium this year, I was fortunate enough to present my involvement with Purdue Orbital as the Marketing and Business Development Manager. As a new member of this aerospace organization this past fall, I learned about their mission and recent project of developing an alternative way to launch satellites. Currently, satellites are tacked onto large rockets and then launched into orbit; however, this method is extremely time-consuming and costly method in terms of energy, money, and efficiency. We are working to develop a "rockoon" platform structure at an altitude of fifteen kilometers that can launch satellites quickly, more effectively, and furthermore enabling us to benefit from the improved communication, connectivity, and internet technology of satellites.

The video below presents one of our recent launches to test the Location and Orientation Control Systems (LOCS) for the overall “rockoon” design (https://www.youtube.com/watch?v=qXyYTtgj9lU). With my involvement with Purdue Orbital, we applied for various grants and merit funds to raise $6,500 as well as competed in the Schurz Communication Challenge. Additionally, we compiled a report outlining the feasibility of various future options, where we compared the relative advantages and disadvantages for growth including a limited liability company (LLC), incubator, and accelerator. Overall, we were able to increase awareness of Purdue Orbital and our current project by working with various campus resources including the Purdue Foundry, as well as networking with other start-up companies, mentors and affiliates with aerospace engineering, and prospective investors. My involvement with Purdue Orbital has been one of the most rewarding experiences of my college career. The opportunity to work within a completely new field of study has helped me understand and appreciate aerospace engineering, as well as apply my business knowledge in a meaningful way. I have had the pleasure of working on interdisciplinary teams, which has challenged and strengthened my skills in communication, teamwork, and collaboration with others from various majors and backgrounds. Overall, I feel very fortunate to be a part of this organization and have a meaningful impact on their growth and future endeavors.

 

We-You Bond A+ Coaching (USDiDi)

April

We-You Bond A+Coaching (previous USDiDi), which is coaching service for International Students and communication platform for their parents, was one of 5 finalists and took $5,000 at the Burton D. Morgan Business Plan Competition

The three-person team consists of Purdue students Jifu Wen, a senior triple majoring in Marketing\Finance\Psychology; Can Zhao, a junior majoring in supply Chain and Yuhao Lu, a senior majoring in computer science.

Their service aims to help incoming International Students adjust to the first 2 years in United States, while objectively updating students’ lives. The service is a weekly based coaching session (will be documented by coach) between trained seniors and coachees. This will introduce new students to different on-campus resources as well as help student parents have a better understanding of their children’s College lives.

Currently, the web resides on usdidi.com and the resource sharing platform is on usdidi.com and partnering with the app “普渡帮(available in app store)”

Bobby Wen explained his role in the start-up’s development that looks to better accommodate international students: “As a student majoring in marketing and finance and participated in multiple case competitions,” Bobby said, “my role in this project is primarily being the coach and connecting different resources.”

There are currently 9 coachees using the service as well as 8000 registered user for the non-profit platform. As one coachee reported: “My coach, Bobby, helped me gain significantly more insight into my graduation plan and actually helped me saved one semester worth of tuition!”

“It all started as a joke with my case competition partner!” Can Zhao laughed, when being asked how it all begun, “Bobby and I were just talking how little other international students know about different resources on-campus, and then we figured there might be an opportunity here!” Then they heard about the Burton, D. Morgan Competition, of which they got selected and then went on becoming one of 5 finalists. “That was when we thought, ‘wow, this might actually work!!!’,” said Bobby.

We-You Bond team now is attempting to collaborate with International Program to better Chinese international Student Community. Their collaboration will start this summer as the new student incoming orientation. Bobby credits supports from Leadership Communication Studio and Purdue Foundry for the current progress in We-You Bond. “Without support from our advisor, Melissa Evens, and all the programs available in Purdue USUniversity, the idea would hardly be even conceivable.” Bobby said in the end, “it is really comforting and reaffirming to see that other people actually believe in your idea and rewarding to help others pursue their dreams!”

Yuhao Lu

Can Zhao

Jifu (Bobby) Wen

Madison Long and Riley Owens Named Poets & Quants "Best & Brightest" business majors Class of 2017!

April

"Madison is also an activator and has an amazing ability to take thoughts and plans and turn them into action. She is a woman of action! I believe the most endearing quality Madison possesses is her integrity. She is one of the hardest-working students I know and always goes above and beyond."

- Sharlee Lyons, Director of Krannert Leaders Academy

Madison Long

Meet Madison, Poets and Quants Article

"Riley Owens is a remarkable and mature student who has contributed much to the Krannert and Purdue culture through his leadership and actions. He has utilized his innovative and resourceful leadership style to engage multiple students into new learning opportunities. Riley and his colleagues in the case community have worked collectively to broaden real-life learning opportunities for themselves, others and future Boilermakers."

- Melissa Evens, Director of the Leadership Communication Studio

Riley Owens

Meet Riley, Poets and Quants Article

Undergraduate Research Symposium 2017

April

Banner

Purdue hosted the annual Undergraduate Research Symposium at the Purdue Memorial Union on Tuesday, April 11.

The following Krannert Students received monetary award and public recognition at the event:

1st Purdue Orbital Marketing and Business Development

Leeane Chen, Senior

 Leeanne Chen

2nd Comparing the Sick Leave and Maternity Leave Policies in the United States and France

Brianna Gieseler, Senior

 Brianna Gieseler

3rd Can a Two-Day Industry Related Experience Impact What Students Want to Do After Graduation?

Oswin Chackochan, Senior

Oswin Chackochan

Krannert applauds these students for dedicating their time to research and discovery at Purdue.

Purdue Undergraduate Research Symposium

Spring Fest 2017

April

Colleges from across campus welcomed families to the 2017 Spring Fest at Purdue to enjoy learning and hands-on activities.

Krannert junior Shannon Kane orchestrated her third-active learning project at Spring Fest, the Minute Business Challenge.

Minute Business Challenge Participants had the opportunities to create innovative solutions to real-world problems and present their ideas to Dr. Charlene Sullivan, Associate Dean of Undergraduate Programs, and Finance Professor and Eric Davis, Krannert junior.

Davis and Sullivan were both impressed with the innovative solutions coming from participants.

Participants ranged from Toddlers to Baby Boomers, and engaged entire families.

One family traveled to the West Lafayette campus so the entire family could participate in the event that emulates the television hit, "Shark Tank."

Kane invented the challenge when she was a freshman in partnership with the Leadership Communication Studio.  

This year, the event held at Lilly Hall engaged over 125 students and families.

Congratulations to Kane and her colleagues for executing another successful Minute Business Challenge.

minute business challenge

The School of Agriculture organized the annual event in partnership with multiple colleges. Spring Fest welcomes thousands of people to campus.

Spring Fest 2017 photo gallery

2017 National Supply Chain and Operations Case Competition 

April

National Supply Chain and Operations Case Competition

Krannert Students participated in the fifth National Undergraduate Supply Chain and Operations Case Competition at the University of Minnesota. The Supply Chain and Operations Department, the Joseph M. Juran Center for Research in Supply Chain, Operations, and Quality, and the Supply Chain Operations Student Club at the Carlson School of Management sponsored the fifth annual National Undergraduate Case Competition.

The team—Matthew “Matea” Menchaca, Jasmin Navarro, Vidditt Kapur, and Vinit Ghia received a real-world supply chain and operations case written by Land O’Lakes Inc, then created solutions, and presented their recommendations to corporate judges within 24 hours. Purdue was one of eighteen university competing in the competition.

This year, students worked on a problem to solve a supply chain and operations problem with Land O’Lakes’ newly acquired Cozy Shack pudding.

At the awards ceremony, Land O’Lakes shared actual solutions to address the supply chain and operations problems in the case. The company also mentioned they would be incorporating many of the innovative solutions developed by students. This case competition has a focus on providing an exceptional learning experience for undergraduate students. The LCS was proud to have these students represent Purdue University.

The Leadership Communication Studio team is excited to have these students participate in future case competitions.

National Undergraduate Supply Chain and Operations Case Competition

Accolades for Krannert Student John Kissel and Team Members…
Hydro Grow, LLC won the undergraduate division of the Burton D. Morgan Competition

March

John Kissel, Krannert Undergraduate and team Hydro Grow, LLC meet with President Daniels at the Purdue Anvil.

Scott Massey, a Polytechnic student, Hydro Grow founder and CEO, invented this agricultural concept to allow consumers and/or restauranteurs to grow fresh vegetables in the kitchen.

The invention uses biodegradable pod cups and a stand-alone tower.

Kissel is the revenue officer who is responsible for new business development and strategy.

At the 30th Annual Burton D. Morgan Business Competition, the Hydro Grow team members won the undergraduate division.

The team also won free legal and consulting advice, and a one-year membership at the Anvil Co-working space.  The invention is on display at the Anvil.

Learn about Hydro Grow

 

Applause for Krannert 3+2 Student Christine Rasquinha and Team Members
The MBA team took top honors at The Ohio State Case Competition 

March

Krannert students feeling accomplished:, Matt Kennedy, Christine Rasquinha, Paula Perez, Humphrey Kanyoke

Krannert 3+2 Student Christine Rasquinha and  her team took first Place at the Fisher College of Business Big 10 Plus Case Competition at OSU, Maryland in second and Illinois in third.

Teams from Michigan State, Iowa, Nebraska, Wisconsin and Washington University also competed in the weekend event.

At the competition, Rasquinha also was recognized as the Best Presenter for the Purdue competition flight. This was her 24th Purdue Case Competition.

The case community applauds Christina Rasquinha for her tenacity and growth mindset, to push herself and people forward.

Rasquinha, a friend of the case community has served as President of the Boiler Business Competitions Club (BBC) and is currently President of Purdue Consulting Club at Krannert.

Rasquinha will graduate in May of 2017 with her bachelors, and in May 2018 with her MBA: both degrees from Krannert.

International Students Share Case Competition Perspectives

March

In collaboration with stakeholders, the Leadership Communication Studio mission is to equip students with the tools for successful academic and professional development, through unique signature learning opportunities, outside of the classroom.

This semester, Lola Saura Berrocal, Oscar Bruno, Andrea Salerno, and Aziz Sirajuddin participated as a team in the Zimmer Biomet Case Competition, the innovative group of international students were recognized with the Courageous Creativity Award.

The students share how the case experience enriched their cultural, educational, and business perspectives.

Lola Saura Berrocal
Business Management

Carlos III University
Madrid, Spain

"Participating in the case competition for the first time was a great experience; you get the opportunity to face certain challenges that you will have to face in the future whenever you get to the labor market. You get to know professionals from different fields, gain confidence when talking to them, as well as in presenting your ideas, and listen to feedback on what you could do to keep improving.

Another thing I found very enriching was the fact of being finally able to apply the knowledge I have gained during university, and, in this sense, get to see the difference between the theoretical versus the practical part of the field I am in."

  • Future Plans

    "I may start a career in consulting and see where I finally end up. Two things I am not willing to give up on the career path: developing creativity, travelling and never stop learning!"

Oscar Mosconi Colombo
Finance
Bocconi University
Milan, Italy

"I think that international students should participate in this kind of case competition to improve the language and to be able to know new people with different backgrounds but common interests."

  • Future Plans

    "After graduation I am currently undecided if I will have an internship experience in the financial field or I will continue my academic career with a master of science in finance outside of Italy."

Andrea Salerno
Business Administration
Bocconi University
Milan, Italy

""It is an amazing experience to compete in a foreign country: it allows you to understand how other culture consider certain matter, how people behave in this situation so it gives a wider view of a different culture."

  • Future Plans

    "I'm going to have a summer internship in Europe to experience the job market. In September I will start a Master of Science in Management at Bocconi University or a Master of Science in International management at ESCP."

Aziz Sirajuddin
Chemical Engineering, with Minors in Economics, Management, Entrepreneurship, Innovation and Leadership and Environmental Engineering
Purdue University
Fully sponsored by King Abdullah University for Science and Technology (KAUST) Gifted Student Program's graduate division.
Riyadh, Saudi Arabia

"Case competitions provide an excellent opportunity for international students to demonstrate their unique skills while learning extremely valuable skills. Case competitions provide a great chance and stage to hone and demonstrate presentational skills for international students. On the other hand, students with international backgrounds usually bring unique and out-of-box solutions given the variance in their respective curriculums."

  • Future Plans

    "KAUST sponsorship mandates pursuing a graduate degree with the institute in a selected option of engineering or science degrees. Ultimately, I plan to pursue a career in consulting management in the hopes of building and honing my business analysis skills. Finally, I aim to start my own business utilizing the multitude of skills I aim to acquire throughout my career."

View Case Competitions and Opportunties Krannert here.
 

Minute Business Challenge

March

On Friday, March 24, a team from the Purdue Leadership Communication Studio (LCS) at Krannert presented the "Minute Business Challenge" in a 4th and 5th grade high ability class at Mayflower Elementary. Students had opportunities to create innovative solutions to real world problems and present their ideas to coaches and to their peers.

Krannert students, Shannon Kane, the "Minute Business Challenge" inventor and Jay Petrie, collaborated with Courtney Farrell, a Purdue Elementary and Special Education Senior to bring this activity to the elementary school. Farrell assisted the Krannert students in orchestrating the activity and demonstrated a passion for experiential learning and student engagement.

Mayflower students engaged in this entrepreneurial educational activity and were well equipped for this activity. Their classroom teacher Gina Boyd, is a nationally recognized educator integrates economic vocabulary and education into her classroom. Boyd is a collaborator with the Purdue Center for Economic Education.

According to Melissa Evens, the LCS project coach, Kane a Purdue Honors Student has plans to share the success of the Minute Business Challenge. Kane will publish a paper next year. A goal of the activity is to create early awareness of business careers and ignite entrepreneurial thought in younger generations.

Individuals interested in participating in the Minute Business Challenge can visit Spring Fest on April 8. The Minute Business Challenge at Spring Fest will be held on Saturday, April 8th from
1:00 p.m.-3:00 p.m. at the Lilly Hall of Life Sciences Building, Room 3012. Email Shannon Kane, at kane13@purdue.edu with Minute Business Challenge questions.

Click here to learn about Spring Fest, an educational and fun event at Purdue.

Trailblazers in Crowe Horwath STAMINA2 Case Event!

March

On Friday, March 3rd, the Leadership Communication Studio (LCS)  hosted the 1st annual STAMINA2 case competition, sponsored by Crowe Horwath. Twenty freshman and sophomore students had the opportunity to prepare their recommendations on a short case based around Anti Money Laundering practices and present to a panel of expert judges from Crowe Horwath.  

STAMINA2 featured a unique, high-speed format, allowing just two hours for each team of two, to prepare their first round presentations. Four advancing teams had opportunities to participate in the rapid-fire final round to test their ability to exhibit STAMINA.

Judges focused on competitors’ ability to communicate effectively without PowerPoint slides and to demonstrate a clear line of thought in solving the business problem.  

Feedback from the judges was positive, and the LCS team continues to be impressed by Purdue students’ level of talent and initiative. 

The LCS project team considers the participants “Trailblazers” as these students stepped out of their comfort zones to stretch their skills and gain new knowledge. 

Winners of the inaugural Crowe Horwath STAMINA2 Case Competition:

First Place ($1,000): Joshua Groh, Divyam Shah

Runners-up ($600): Sairam Venkatasubramanian, Vidditt Kapur 

The Leadership Communication Studio would like to extend our sincere gratitude to our sponsors from Crowe Horwath, who played an integral role in making this event a success. We would also like to appreciate the LCS staff members for their hard work, ensuring a well-run and well-executed competition.

From Crowe Horwath
Bob Lazard - Judge & Lead Sponsor
Tom Lazard - Judge & Case Co-author
Bob Dobis - Judge
Brian Buchheit - Judge
Stacey Ball - Marketing & Recruiting
Suzanne Robinson - Workshop Presenter
Steve Kurylowicz - Marketing Support

LCS Staff & Contributors
Melissa Evens - LCS Collaborator
Desiree Shannon - Catering & Operations
Jay Petrie - Operational Support
Riley Owens - Operational Support
Sairam Venkatasubramanian - Marketing
Matt Bobrowski - Program Director

Land O’Lakes Living Case Competition at Purdue

March 2017

The Land O’Lakes Living Case Competition

On Friday, Feb. 24, eight teams of students from the College of Agriculture and the Krannert School of Management with a sprinkling of students from Science and Engineering took part in the inaugural Land O’Lakes Living Case competition. In this Living Case Competition, students received the case materials from observation, listening, asking questions, and their abilities to join conversations. Student had opportunities to visit a farm, Ceres Solutions, LLP, and participate in a panel discussion with agricultural experts. The case focused on sustainable and business practices in the agriculture industry.

On Saturday, Feb. 25, teams presented their case findings to agricultural experts. Purdue Agriculture students, Dane Chapman and Erica Timmons won first place honors and an award of $8,000, provided by Land O’Lakes, Inc.  Purdue Krannert School of Management students, Andrea Choka, Rachel Thalls, and Vinit Ghia won second place honors and an award of $2000, also provided by Land O’Lakes.

The Case

The case topic focused on the newly developed SUSTAIN business division of Land O’Lakes Inc. SUSTAIN is a new business division of Land O’Lakes, Inc. The goal at SUSTAIN is to position Ag retailers as leaders in the environmentally sustainable agriculture movement in the communities they serve and in the broader Ag industry.  Visit SUSTAIN  to learn more about this industry.

In this competition, students served as consultants to help the new division, SUSTAIN refine their value proposition. Drew Garretson, Regional Technology Manager for the Eastern and Southern United States at Land O’Lakes challenged students to answer the following questions:

1) What are retailer opportunities for enhancing their current sustainability recommendations and solutions?

2) What are the biggest obstacles the retailer faces in influencing farmer customers when they consider adopting new practices and products?

3) When working with a farmer new to sustainability practices, how would you recommend a retailer approach them?

Students worked into the night and only had four hours to work with small teams to develop a presentation. The next day, on Saturday, Feb. 25, teams presented their ideas to a group of judges.  Jeff Troike, President and CEO of Ceres Solutions, LLP helped select the winning team and thanked the students for their work to contribute new ideas to the SUSTAIN business division. Troike also shared the importance of SUSTAIN as he believes new practices in farming could possibly become the most important technology of this century.

Awards were presented to the following students:

Winning Team, $8000- College of Ag
Dane Chapman, Agriculture
Erica Timmons, Agriculture

Second-Place Team, $2000- Krannert School
Andrea Choka, Science
Rachel Thalls, Management
Vinit Ghia, Management

Outstanding Presenters:
Jacquelyn Brown, Agriculture
Sam Phares, Management

Judges:
Betsy Bower, Ceres Solutions Agronomist
Dr. Kenneth Foster, Purdue Faculty
Drew Garretson, WinField United Sales Manager
Dr. Allan Gray, Purdue Faculty
Dr. Michael Gunderson, Purdue Faculty
Dr. Kenneth Harling, Wilfred University Canada  
Phil Healey, WinField United District Sales Manager
Jessica Strasberger, WinField United Sales Rep
Jeff Troike, Ceres Solutions CEO and Land O’Lakes Board Member

Purdue Project Team:
Dr. Allan Gray
Dr. Mike Gunderson
Dr. Will Secor
Mr. Matt Bobrowski, MBA
Ms. Melissa A. Evens, MS

In 2018
The Land O’Lakes Living Case Competition on-site events were held in the Krannert Building, the home of Agricultural Economics and the Krannert School of Management. Teams from both colleges are looking forward to collaborating with Land O’Lakes to create an even more interactive case study in 2018.  

 

Krannert Students Compete in Zimmer Biomet Live Case Competition

February 2017

team four
team 1
team 3
team 2

Zimmer Biomet hosted a STAMINA4 case competition from February 9-10, at the Krannert School. On Thursday, February 9, students gathered at the Purdue Anvil for a community meeting and listened to a live case. Following the live case, teams of four worked for four hours to analyze the case and create an analysis. The following day, students presented their findings to leaders from Zimmer Biomet.

http://www.zimmer.com/careers.html

Zimmer Biomet Associate Financial Analyst and Purdue Alum, Steven Caltrider shares. 
  
“Being a proud Boilermaker and Krannert School of Management Graduate, I was thrilled to partner with Purdue for a Zimmer Biomet sponsored Case Competition.  The presenting teams exhibited great knowledge and training typical of Purdue students.  The same training that prepared me to launch my career at Zimmer Biomet in our Financial Development Program.  Our program kick starts your career by way of rotating you throughout different roles in Finance to prepare you to be a future leader in the company."

Kristina Hollars, Purdue MBA student directed the event in partnership with the Boiler Business Competitions organization (BBC) and the Leadership Communication Studio (LCS) team. 

Special thanks to Zimmer Biomet for their financial and academic contributions. 

Judges and Coaches from Zimmer Biomet for STAMINA4: 

Steven Caltrider 
Kylie Kehres
Ted Krempp
Drew Linder
Anne Maurer
Krannert Faculty Judge: Dr. Charlene Sullivan 

Awards:

Executive Presence Student Award:
Sebastian Weakland

Team Awards: 

1st Place and $2800:
 Joshua Groh
 Viddit Kapur
 Alex Kortepeter
 Jifu Wen 
2nd Place $1200:
 John Busald
 Catherin Dillon
 Maggie Godleski
 Marcos Zatkulak 
3rd Place:
 Matt Butler
 Emily Cox
 Joe Vandermus
 Tim Weiss 
4th Place:
 Udompong Limpan
 Mark Pollard
 Hae Won Park 

  
Courageous Creativity to the Study Abroad International Team:

Oscar Bruno
Andrea Salerno
Lola Saura Berrocal
Aziz Sirajuddin 

  
Visit the LCS Facebook page to view a video of the event, and click here to learn about the Leadership Communication Studio
  

Congratulations to all of the student participants. 
  zimmer biomet case competition

4 Reasons Why You Should Research

January 2017

1. Career advancement

Have you ever thought about the chance to get published? Research provides you with that exact prospect. It will allow you the opportunity to develop the field in which you are most interested, while building your career. Research skills will demonstrate to your future employer your ability to focus on a goal, think critically to achieve your goal, and remain openminded even when disproven. Employers want driven, openminded critical thinkers in their workplace, and research demonstrates just that. Becoming published will open a variety of doors to different career paths, whether you get job offers to work for the research and development department of a top company, or the opportunity to present your research across the country. Having published research will be an easy talking point for you and your interviewer, and certainly the “cherry on top” of a great resume.

2. Gain skills that are transferable to management

Briefly it was mentioned that having research experience demonstrates certain abilities to future employers, but it also provides transferable skills to the workplace. On a regular basis, you will be tasked with solving dilemmas, improving products, working in a team, and making tough decisions. Everything will be addressed in the production of research. In research, you learn how to solve problems with creative solutions. In doing this you might be faced with tough decisions, whereas no one likes these facets, they will prepare for making tough management decisions. This could be firing someone, or not launching a product. Research also equips you with teamwork experience. You will be able to find the delicate balance between being a leader and follower. This is just like when you might have to take charge in a project, or sit back and be the follower on a project.

"Where do I begin! Not only has research allowed me to learn about a subject I am very interested in on a more in-depth level, it has also taught me valuable critical thinking and problem solving skills (through experiment troubleshooting, thinking critically about data and their implications, making decisions about future experiments based on previous results). Research has also made me comfortable working as part of a team, because much of what I do is in collaboration with others". – University of Iowa Student

3. It is an “unlimited” opportunity

To put it quite literally, research is a never-ending opportunity. There will always be a need for further insights, whether it’s to understanding why behavior is the way it is in an organization or what the next consumer preferences might become. Research permeates nearly every academic subject, including management and business administration. Your next research project will not only provide you with new and exciting knowledge, but the opportunity to understand the intricacies of multiple industries. It is an opportunity to build your portfolio and to become savvy in a subject that others are not. You are not limited in research; no matter where your interests take you, there is an opportunity to thirst for more knowledge.

4. Critical for innovation

In the business realm, you have people who are constantly redefining the boundaries of innovation and technology. None of this can be done without adequate research and development. In the increasingly disruptive business world, businesses must continue to innovate despite a lack of perceived threats. Developing research experience early on could enable you develop a method or innovative product that could inadvertently change the entirety of an industry. Furthermore, this skill will be valuable for your future career, where research and data analytics are becoming even more valuable to the business world.

Click here to learn more about researching.

Sources:

What is Disruptive Innovation: Harvard Business Review. https://hbr.org/2015/12/what-is-disruptive-innovation

What Students Say About Benefits of Research: University of Iowa. https://uiowa.edu/icru/article/what-students-say-about-benefits-research

Case Interview Workshop Jumpstarts the Semester

January, 2017

To jumpstart the spring semester, Accenture hosted a Case Interview Workshop Studio in partnership with the Leadership Communication Studio, Boiler Business Competitions Club, and Purdue Consulting Club (PCC) on January 18, at the Purdue Memorial Union.

Purdue graduate and Accenture Managing Director and Enterprise Architect, Mike Courtney facilitated a discussion on the following topics:

Why Case Interviews
What to Expect
Case Interviews—A Structured Approach

According to Courtney, Accenture “evaluates their candidates based on their skills, such as problem solving and effective communication, and on their personality, to see if they are a good fit for the company and management consulting career.”

After learning more about the case interview, workshop participants collaborated with small groups and Accenture coaches (listed below) to practice and apply case interview skills.

After practice time working in small groups, students had opportunities to observe Purdue senior, Jennifer Martinez who will be joining Accenture as a fulltime analyst in the summer, 2017 participate in a case interview conducted by Courtney.

At the event, Accenture also invited undergraduate students to participate in the Accenture U.S. Innovation Challenge “Do Well by Doing Good.” Accenture hosted this case competition at Krannert on February 17. Purdue graduate and Accenture Analyst, Jorge Perdigao coordinated the case competition with his Accenture colleagues. Accenture challenged participants to create innovative solutions to solve real problems effecting Habitat of Humanity.

The Leadership Communication Studio, Boiler Business Competitions Club, and the Purdue Consulting Club thank Accenture for their dedication to expose students to growth opportunities and consulting careers. 

Accenture is an organization that has positive impact on millions of lives every day, to learn more click here.

Accenture Coaches Supporting Students at Purdue University:

Mike Courtney

Managing Director and Enterprise Architect Technology for Operations Indianapolis
Ariana Diaz Functional and Industry Digital Analyst Digital Marketing- Social Media and Collaboration Chicago
Jen Kalmus Operations Lead and Functional Architect Technology for Operations Chicago
Jenny Krapf Campus Recruiter Corporate Functions- Recruiting Chicago
Sharon Marchinski Project Manager CIO Indianapolis
Amy Peterson Capability Lead and Functional Architect Technology for Operations Indianapolis
Jennifer Martinez Intern (Full-time Consulting Analyst starting in summer 2017) Consulting New York
Tomi Onadeko Consulting Analyst Financial Services Chicago
Liz Shay Management Consulting Senior Manager

Communications, Media, & Technology

Indianapolis
Regina Tollinchi Management Consulting Senior Analyst Management Consulting, Resources, F&EP Chicago

Parrish Library Case Competition Celebrates Third Year

November, 2016

Group picture
action shot

On Saturday November 5, five teams from three universities gathered at the Burton Morgan Center for Entrepreneurship, on the Purdue West Lafayette campus to complete in the third annual Parrish Library Case Competition,sponsored by:EBSCO.

During the competition, students solve real world business issues using exceptional information literacy skills. The case focused on a real brewery startup, Alexandria Brewing Company, located just outside of Cincinnati, OH.  

Students used information to formalize a marketing strategy for the brewery, including target markets, demographics, trend analysis and best practices. The CFO of the Alexandria Brewing Company, Brian Fish, helped write and participated as a judge in the final round of the competition. 

This year 27 teams competed in the Parrish Library Case Competition, up from 16 teams the year prior and eight in the first year. Due to the large demand, the libraries increased the final round to include the top 5 digital presentations submitted to allow for more students to participate. 

The winners of the Parrish Library Case Competition are below:

1st Place: Butler Bulldogs (Butler University): Samantha Chalmers, Taylor Gillenwater, Karly Krebs, Allison Wolff, and Nicolen Henrich

2nd Place: Purdue Pennys (Purdue University): Kaitlyn Frawley, Chloe Boughner, Quincy Smith, and Shivangi Agarwal

3rd Place: Boiler Consulting Services (Purdue University): Aaron Mendia, Alexander Tan, Surya Gundavarapu, and Dhruv Chawla

Thank you EBSCO for continued support of the competition and to Alexandria Brewing Company for working with us in the case development. Also special thanks to judges.

2016 Judges included:

  • Brian Fish (Alexandria Brewing Company)
  • Dr. Ken Harling (Purdue University, Krannert)
  • Heather Howard (Purdue University, Libraries)
  • Jessica Huffman (Indiana University, Libraries)
  • Julia Kalish (Purdue University, Krannert)
  • Hal Kirkwood (Purdue University, Libraries)
  • Judy Nixon (Purdue Libaries)
  • Kirk Powell (EBSCO)
  • Teresa Williams (Butler University Libraries)

Congratulations to Assistant Professor Ilana Barnes for her continued dedication to develop competitive learning opportunities for Krannert and Purdue students.  Also, much appreciation to the Boiler Business Competitions Club for providing training and mentoring opportunities for Purdue teams.

2016 Purdue IU Case Competition in IT/Analytics - Congratulations to the Purdue Teams

November, 2016

1st Place: Christian Bencid, Isabel Castro, David Page, Christine Rasquinha

1st place winners

3rd Place: Syed Omar Alam, Kami Copas (Manager of the BIAC), Sumit Pant, Akarsh Kosuri

3rd place winners

Case Competition Showcases the Talent of Purdue Students

November, 2016

Dinner Celebration
Purdue MBA team shares excitement after learning they won first place and a big check.
(November 4, 2016 at the Purdue Memorial Union)

The Business Information and Analytics Center (BIAC), in cooperation with Krannert's Leadership Communication Studio executed the first Purdue IU IT/Analytical Case Competition at Purdue. On November 4, 32 students from Purdue and Indiana University participated in this case competition for both undergraduate and graduate students.

The Purdue IU IT/Analytics Case Competition was the second case competition hosted by the BIAC this fall. At both case competitions, students had only four hours to analyze a case and create a presentation to share their recommendations.

The first competition, STAMINA4 IT/Analytics was open to all Purdue students and finalists from this competition had the opportunity to advance to the next competition. Prize money of $2800 was awarded to the winning team. The following competition was the Purdue IU IT/Analytical Case Competition where students had the opportunity to compete against students from Indiana University, the Bloomington campus and Purdue University. Prize money of $2400 was awarded to the winning team.

We applaud the following MBA students for demonstrating STAMINA and winning first place at both competitions:

  • Christine Rasquinha
  • Maria Isabel Lins de Castro
  • Christian Bencid
  • David Page


Rasquinha, is no stranger to case competitions. As an undergraduate she served as President of the Boiler Business Competitions Club, and now as 3+2 student she serves as the President of the Purdue Consulting Club (PUCC). Both clubs strive and often partner to provide case competition training and create competitive opportunities for students to participate in case competitions while in college.

Special thanks to the Business Information Analytics Center (BIAC) for hosting the competition and to the corporate patners who served as judges at the event. Also, much appreciation goes to the Boiler Business Competitions (BBC) organization for their serial support to build awareness about case competitions and market case opportunities.

Watch the Krannert website for a detailed story about this competition including information about the other winning teams, the judges, and the case. 

Congratulations to all of the students who participated!

Experiences to Communicate with Intense Judges

October, 2016

Matt Xia
Pei "Matt" Xia, Krannert student learning through reflection at a faculty workshop.

Xia applies this learning through participation in case competitions.

The Leadership Communication Studio (LCS) and the Boiler Business Competitions Club (BBC) collaborate with both internal and external stakeholders to serve as an engine to power up case opportunities for Krannert undergraduates. Participation in case competitions at the college level is encouraged as it’s a safe place for students to practice the art of telling a story with data based upon an analysis.

The BBC executive board and LCS leadership team hope that these experiences will help push students a little further and serve as a catalyst for learning. In late October, Krannert undergraduates participated in the annual Kelley-Krannert Case Competition held on the IUPUI Indianapolis campus between October 28-29.  
Undergraduate participants included, 32 students from the IU Kelley School of Business, Indianapolis; IU Kelley School, Bloomington; and the Purdue Krannert School. Participants had twenty hours to work on a case written by Rolls Royce. The case allowed students the opportunity to propose a manufacturing recommendation. Students analyzed the case and presented their recommendations to a group of intense judges with industry expertise on October 29, at the IUPUI campus in Indianapolis.

Purdue’s team consisting of Krannert juniors: Matt Butler, Joe Vandermus, Emily Cox, and Sebastian Weakland advanced to the final round. First place was awarded to the IU Kelley School at Bloomington, with second place going to the IU Kelley Team at Indianapolis. All student participants showcased their best work and the case community applauds their participation.

Krannert senior, Pei “Matt” Xia from Jiaxing, China was a competitor at the Kelley-Krannert case competition and he shares why he competes in these challenges,

“I appreciate working with a diverse team on a challenging case and having experiences to communicate the team's analysis to a group of intense judges. Case experiences provide opportunities for students to push one another forward and also help prepare young professionals for the global workplace.” 

Xia is the president of the Boiler Business Competitions Club (BBC). Xia, the BBC Executive Board and club members work in cooperation with the Leadership Communication (LCS) team. The groups put forth much effort to create and promote case opportunities. Special thanks to our many partners who have helped make this program a success. This semester our team has been honored to cooperate with the Professor Prabuddha De and the Business Information and Analytics Center (BIAC) board to create new experiential learning opportunities for students.

Chart 1, below is representative of the fall, 2016 Krannert case competitions.
The numbers represent competitions that the BBC and LCS help sponsor and/or execute in cooperation with partners. 

Fall 2016 Month Competition Name Location Number of Purdue Student Participants Number of Judges
September Center of International Business Education and Research (CIBER) Purdue 8 3
STAMINA4 Social Impact Purdue 32 3
STAMINA4 IT/Analytics Purdue 68 3
October CIBER UConn 4 12
Conexus Indianapolis 4 6
Kelley Krannert IUPUI-Indianapolis 16 5
November *Purdue IU, BIAC IT/Analytics Purdue 16 5
                                                                  

*includes graduate students from Purdue  
Chart 1, prepared by the Leadership Communication Studio, November 2016

Logistics Case Competition

October, 2016

CONEXUS

The 2016 inaugural Conexus Indiana Logistics Case Competition was held in Indianapolis between October 12-14. 17 Indiana colleges competed for $8000 in cash prizes with opportunities to network with executives. Students had opportunities to develop the best solution to a logistics-related issue.

Krannert students participating in the competition include:

  • Shubhika Barjatya
  • Nicholas Larew
  • Jifu "Bobby" Wen
  • April Ye

Click here to watch a video and learn about the 2016 fall Conexus Indiana Case Competition.

Following Purdue's winter break, the Leadership Communication Studio (LCS) in cooperation with student clubs and a partnership with Conexus Indiana will host:

Conversations with Logistics Executives
January 24, 2017
Krannert School
6:00 p.m. - 7:30 p.m.

The conversations will allow students an opportunity to meet logistics executives, details coming.

Click here to learn more about Conexus Indiana.

Alumnus Inspiring Innovation at Krannert

October, 2016

Dr. Thomas Hustad

Dr. Thomas Hustad shares a presentation focused on innovation with Purdue students in the STAMINA4 Case Community at Krannert.

"Innovation is like walking through doors you did not know existed. The goal is to create new sources of profitable top line revenue."

Thomas P. Hustad
Purdue Alumnus and
Professor Emeritus of Marketing
Kelley School of Business
Indiana University

Tom has  a Purdue BSEE 1967 following admission to the honors program in 1963 and lived in Tarkington Hall (named H-2 at first). Among other things he was president of the Purdue Residence Network, a linkup of carrier current radio stations in each dorm. Louis Armstrong narrated a promotional spot he wrote for his weekly jazz program on the network. As a first semester junior he was admitted to the doctoral program at Krannert on the condition that he maintained his academic standing and completed his degree. While there he majored in marketing and pursued his subsequent interests in innovation management, graduating in 1972.

The Business Information and Analytics Center (BIAC), in collaboration with Krannert’s Leadership Communication Studio, work collectively to organize case training seminars for STAMINA4 community.

Student participating in STAMINA4 case competitions demonstrate stamina/tenacity on the part of the participants to work hard for four hours as this is the timeline to complete the analysis.

Group photo 

Students from Engineering invite Dr. Hustad to speak at future events (October 24, 2016 at Rawls Hall, Purdue)

Faculty sharing their Expertise and Knowledge to help Advance Students in the Case Community

October, 2016

John Burr Lecturing

The Business Information and Analytics Center (BIAC), in collaboration with Krannert's Leadership Communication Studio offering a suite of Seminars for the winning STAMINA4 fall teams. Special thanks to the following faculty members for their academic donations in this fall, 2016 training series:

October 5

Professor Richard Makadok, Professor of Management, Brock Family Chair in Strategic Management
Seminar: Case Analysis

Richark Makadok

October 12

Professor Dr. John Burr, Continuous Term Lecturer
Seminar: Strategy

Dr. John Burr

October 17

Professor Charlene Sullivan, Associate Dean of Undergraduate Programs and Associate Professor of Finance
Seminar: Finance

Charlene Sullivan

Professor Amy David, Faculty Director of MS Global Supply Chain Management and Continuous Term Lecturer
Seminar: Operations and Supply Chain

Amy David

On Monday, October 24, IU Professor of Emeritus Thomas Hustad and Purdue Alum will present a seminar with an innovation focus.

The seminar will help students learn if the company is preparing for its future? Additionally, it will address the process to build a foundation for profitable improvement and growth with innovation. This workshop will be held in Rawls, 4013, from 6:00 p.m.-7:00 p.m.

STAMINA4 Teams will be advancing to the following competitions:
October 27-28, Kelley-Krannert, IUPUI, Indianapolis
November 4, Purdue-IU STAMINA4 Case Competition, Purdue University, West Lafayette

We celebrate the students who attend these workshops on their own time and participate in the series.

To read stories about the STAMINA4 case competitions, click here.

To learn more about the Business Information and Analytics Center at Krannert, click here.

Why is the competition titled STAMINA4:
The STAMINA4 Case Competitions requires stamina/tenacity on the part of the participants to work hard for four hours.

Boiler Business Competitions Club presents Case Competition 101

October, 2016

The Boiler Business Competitions Club provided an introduction to case competitions at an interactive workshop for Krannert undergraduates on Friday, October 14. Club leaders organized the program and were pleased to have the opportunity to share what they have learned with students interested in competing in case competitions. Visit and like the Boiler Business Competitions Facebook page to view the newly released Case Competition 101 video.

Intro to Case Competitions 101 Flyer

Globe-Trotting Students Participate in CIBER International Case Challenge

October, 2016

This fall, at the University of Connecticut (UConn), four Krannert students had opportunities to join global teams and participate in an international case challenge. The Center for International Business Education and Research (CIBER) hosted the event. Globe-trotting students traveled from around the world to form teams of four where undergraduates worked on an international business problem. This year, the problem was focused on Uber and the company's international expansion. Purdue students had opportunities to collaborate with domestic students from across the US and international students from Italy, Egypt and South Africa.    

CIBER 2016 husky wall photo
Students who traveled from Purdue included:

  • Leeane Chen, Marketing and Management
  • Joshua Groh, Industrial Management and Finance
  • Qi Meng, Finance and Computer Science  
  • Xin Wei, Accounting and Hotel and Tourism Management  

The director of the Leadership Communication Studio, Melissa Evens, traveled with the team, sharing, “CIBER was a global experience to create increased awareness of and appreciation for diverse cultures, opening participants minds to different approaches to conducting business.”

The CIBER challenge focused on multicultural teamwork and international business. All of the student participants were recognized and awarded for their excellent performance. In 2015, Krannert student, Austin Coon was on the winning CIBER team.

This year, Purdue replicated the performance. Xin Wei was on the first place team with team members Robert Menzel (Florida State University), Mayar Dessokey (The American University in Cairo) and Andrew Hughes (Belmont University).

In addition, Joshua Groh and his team placed third. Team members included William Criminisi (Trento University, Italy), Sopanha Mao (San Diego State University), and Hlobile Jele (University of Johannesburg). At the competition, Groh was also recognized as being the competition's outstanding respondent to questions during an intense Q&A session with final round judges.

Groh is also on the executive board of the Boiler Business Competitions (BBC). The BBC partners with the Leadership Communication Studio (LCS) to create and execute competitive learning opportunities along with consulting skills training workshop studios for students. The BBC and LCS worked jointly to create an internal application and August case competition to select the Purdue representatives who had the opportunity to participate in CIBER.

Visit the LCS to learn about the case community and the Boiler Business Competitions (BBC) at Krannert.

Announcing the Winning Teams at the 2016 STAMINA4 IT/Analytical Case Competition

September, 2016

The first STAMINA4 IT/Analytical Case Competition was hosted by the Business Information and Analytics Center (BIAC) and the Leadership Communication Studio (LCS) in conjunction with Boiler Business Competitions (BBC). Similar to real-world business projects, STAMINA4 case competitions are intensive, experiential learning opportunities that allow students to showcase their critical thinking and analytical abilities, communicate their ideas, and demonstrate mental tenacity. STAMINA4 participants only had four hours to analyze a case and create a presentation to share their recommendations. 

STAMINA4 IT/Analytics Case Competition

This was the first year BIAC organized the competition and seventy-two students participated. Teams consisted of undergraduate and master's students from across the Purdue campus.
The judges applaud the participants for showcasing their team STAMINA.

Top placing teams are listed:

1st Place
  • Christine Rasquinha
  • Maria Isabel Lins de Castro
  • Christian Bencid
  • David Page
2nd Place 
  • Vishwa Majithia
  • Margaret (Leanne) Maxey
  • Aubrey Ellis
  • Zhijing (Cynthia) Liu
3rd Place
  • Raghav Gandhi
  • Matthew Searcy
  • Maggie Stotzer
  • Hesham Aly
4th Place
  • Jose Moreno
  • Carl Jones
  • Wen Jifu (Bobby)
  • Austin Snair

Judges included:

  • Susan Rowe, President, Rowe Media
  • Andrew Gorski, Regional Sales Manager, CDWG
  • Bill Gripman, Managing Partner, Drive Consulting and author of a business book, "Transforming Transformation with the Gripman Method."
  • Mike Courtney, Technology Architect Group Lead, Accenture Operations

The listed teams will advance to the Purdue IU STAMINA4 IT/Analytics Case Competition hosted by the Business Information Analytics Centers (BIAC) in conjunction with the Leadership Communication Studio (LCS) on November 4, at Purdue. 

Announcing the Winning Teams at the 2016 STAMINA4 Social Impact Case Competition

September, 2016

STAMINA4 Social Impact Case Competition
STAMINA4 Social Impact Case Competition

STAMINA4 Social Impact was hosted by the Leadership Communication Studio (LCS) and the Business Information and Analytics Center (BIAC) in conjunction with the Boiler Business Competitions (BBC).

During STAMINA4 Social Impact Krannert Undergraduates served as consultants for Water for Good. Students analyzed a Water for Good case written by Professor Kenneth Harling, a professor at Wilfrid Laurier University, in partnership with Adrienne Lane and Jon Allen, both profession staff members on the Water for Good team.  

The Water for Good CEO, Richard Klopp thanks Krannert students:

"Central African Republic - by some measures the poorest country on earth - and a group of Purdue students come together in a moment of time to work on and help solve the vexing problem of a lack of access to clean water - a problem that kills people every day with cruel focus on children, those weakened by HIV and AIDS, and the elderly. Lack of basic access to clean water keeps women and girls spending hours each day fetching water, while sapping the strength of everyone as they regularly deal with the many diseases that come from drinking dirty water. From those of us at Water for Good who have been in this battle for many years now, we say to you: welcome to the fight. How unbelievably cool it is to us that for this moment in time you are on our team and helping us move our models forward. More importantly, your work can help save the lives of people in a country that has suffered much and who need bright young energetic people like yourselves to help them build sustainable business solutions so that clean water access becomes as ubiquitous in CAR as in West Lafayette Indiana.

Thirty-two students participated in the competiton, all of the teams were recognized for their outstanding analysis and job well done. The top four placing teams are listed:

1st Place 
  • Matt Butler
  • Joe Vandermus
  • Emily Cox
  • Sebastian Weakland
2nd Place
  • Joshua Groh
  • Divyam Shah
  • Brandon Ko
  • Vidditt Kapur
3rd Place
  • Christine Rasquinha
  • Leeane Chen
  • Jay Petrie
  • Riley Owens
4th Place 
  • PeiKai (Matt) Xia
  • Jennifer Martinez
  • Jordan Szczepanski
  • Austin Coon

Executive Presence Award was presented to, Sebastian Weakland

Judges for the STAMINA4 Social Impact Case Competition included:

  • Peter Clyne, Vice President, Mergers and Acquisitions, Lockheed Martin
  • Magdalena Clyne, Contract Manager (retired), Lockheed Martin
  • Matthew Clarke, COO/CFO, Churchhill Mortgage
  • Jim Dodson, CEO, The Dodson Group
  • Charlene Sullivan, Associate Dean of Undergraduate Programs and Professor, Purdue University
  • Russ Zimmerman, Vice President, South Atlantic Area Manager, Great Lakes Dredge & Dock Company

Special thanks to the students, judges, sponsors, Water for Good,  Dr. Kenneth Harling, volunteers, the MBA Project Director - Kristina Throne and her colleague Matt Bobrowski for their outstanding efforts to execute STAMINA4.

STAMINA4 Social Impact Case Competition

2016 Purdue Promise Visit

The Leadership Communication Studio was honored to participate in the 2016 Purdue Promise Visit. Desiree Shannon, an MBA student, coordinated Krannert's activity to engage 575 Benton County Creative Thinkers. Fellow MBA students Kristina Hollars and Christine Rasquinha assisted throughout the day.

Visit the LCS Facebook page to view a video of the event, and for more information about the Leadership Communication Studio!

Purdue Promise
Purdue Promise
Purdue Promise

STAMINA4 observations from Jana Brockmann, Paderborn Germany

Jana served as a volunteer international case consultant for the Leadership Communication Studio during the fall 2016 STAMINA4 Social Impact competition.

Hey there! My name is Jana and I am a Media Studies student (Master’s Program) from Paderborn, Germany. What got me to Krannert was not a semester abroad, but accompanying my boyfriend during his scientific exchange. I was very lucky when I met Melissa from the Leadership Communication Studio who offered me the opportunity to serve as a time keeper for the STAMINA4 Case Competition. As Media Studies in Germany don’t have a lot to do with management or case competitions, I was really excited of getting a chance to gain an insight into STAMINA4 – Social Impact. Jana Brockman

When the judges welcomed the teams, I was really impressed by the students’ professionalism. Dressed in business attire and seemingly without any hints of nervousness, they presented their results confidently. As I would not consider myself a confident speaker, it was highly interesting for me to observe the teams’ presentation styles. Most of the teams didn’t use cards and they spoke freely. Also they made eye contact with the judges and spoke calmly, but still made their arguments clear. 

It was remarkable to see what the teams accomplished in only four hours of time and how they still managed to make a PowerPoint Presentation. Although I admittedly didn’t understand every detail of the teams’ concepts, I think that watching the competition was a very helpful experience. By listening to the judges’ thoughts about each team, I not only learned what they considered a good presentation but also what they basically paid attention to. Besides taking a close look at the PowerPoint Presentations, the solution design and the teams’ overall performances, the judges also put their focus on the students’ appearance. Even though it might not seem a priority to check the outfit extremely precisely when getting ready for a presentation, it really seemed to pay off when the students wisely chose their outfits. The judges noticed every little detail: Socks that didn’t match the shoes and / or the suit and even ties with a messy knot.

The Q&A after each presentation was also quite enlightening. The jury did not only pay attention to the quality of the answers, they also concentrated on who answered a bit too dominantly and wouldn’t let the other team members react to their questions.

I am very happy I got the chance to be a small part of the challenge and to have learned so much about giving a convincing presentation. Next time I’ll have to give a presentation, I will keep in mind what the judges focused on and how professionally and competent the teams presented their ideas. Since I learned so much by only watching the Case Competition I would definitely recommend to take part in STAMINA4 and to take the opportunity to improve your presentation style and become more confident. When you are insecure and don’t know what to expect from the challenge, you might also want to serve as a time keeper first to get an insight. 

Click here to learn about STAMINA4:
Similar to real-world business projects, the STAMINA4 case competition is an intensive, experiential learning opportunity that allow students to showcase their critical thinking and analytical abilities, communicate their ideas, and demonstrate mental tenacity.  STAMINA4 participants only have four hours to analyze a case and create a presentation to share their recommendations.

The Benton County Community Promise

The Benton County Community Promise is striving toward college access through 529 savings accounts for children in grades starting as early as kindergarten. In a partnership between the Benton County Promise and Purdue University over 575 students, in grades kindergarten through third grade, will be introduced to the college experience. Colleges across campus will be represented this day including the Krannert School of Management, College of Engineering, College of Education and more. Students will be exposed to the Boilermaker Express, the Purdue Bass Drum, team building activities and so much more! This initiative will be on the Purdue campus on September 27th from 9:30 a.m. - 2:20 p.m. Contact Desiree Shannon, Leadership Communication Studio, at shanno13@purdue.edu  to get involved.

Boilermaker Express

Krannert School of Management Leadership Communication Studio STAMINA4 Update

Krannert School of Management, Purdue University: STAMINA4 is now in full swing as we approach the coming week. We have 32 students on 8 teams participating in the STAMINA4 Social Impact case competition and 72 students on 18 teams participating in the IT/Analytics STAMINA4 case competition. STAMINA4 case competitions are similar to real-world business projects and allow students to communicate their ideas, showcase their critical thinking, and to demonstrate mental tenacity.

Teams begin their journey on Monday (Social Impact) and Tuesday (IT/Analytics) with a Case Community Meeting; the teams will then dive right into the 4-hour competition where they will be analyzing a case and creating a presentation to share their recommendations. The teams will compete for advancement to the Presentation Round and winners will be announced on Friday, September 23.

The STAMINA4 Social Impact case competition focuses on Water for Good, where teams will get a hands on opportunity to work on and help solve the vexing problem of a lack of access to clean water in the Central African Republic.

“The teams’ work can help save the lives of people in a country that has suffered so much because of lack of clean water…this issue kills people every day with cruel focus on children, those weakened by HIV and AIDS, and the elderly,” Water for Good Board President, Rich Klopp

The Leadership Communication Studio has partnered with the Business Information and Analytics Center (BIAC) to create these experiential learning opportunities.  In the STAMINA4 IT/Analytics Case Competition, students will have the chance to find solutions to business problems from business data while growing their skills sets to help prepare them for the workplace.

Many thanks go out to each and every professor and staff member that helped communicate this extraordinary opportunity that allows our Purdue students to grow into exceptional, compelling individuals that are ready to take on the business world.

Writer, Jessica Miller, Director of Digital Communication

Boiler Business Competitions collaborates with LCS for Consulting Skills Seminar, Sept. 1-2

Consulting Skills Seminar intro event

The Boiler Business Competitions (BBC) is a student-led organization that works in conjunction with the Leadership Communication Studio (LCS). The collaborative team is dedicated to providing support for students interested in participating in case competitions and also creating new case challenge opportunities. On September 2 and 3, the BBC and LCS hosted a Consulting Skills Seminar: Conversation Panel and Studio Workshops. The team worked in partnership with multiple Krannert supporters including: student clubs, the Krannert Advancement team, and the Business Information and Analytical Center (BIAC), to execute and promote the event.

Over 200 students had the opportunity to learn about consulting, communication and technology from visiting consultants. Firms represented include: Accenture, West Monroe Partners and Protiviti. To learn more about the BBC student organization and hear from the leaders, click here to view the video.

Between September 19-23,  the BBC student leaders will be participating in STAMINA4 case competitions. Similar to real-world business projects, the STAMINA4 case competition is an intensive, experiential learning opportunity that allow students to showcase their critical thinking and analytical abilities, communicate their ideas, and demonstrate mental tenacity.  STAMINA4 participants only have four hours to analyze a case and create a presentation to share their recommendations. 


Krannert is hosting two competitions, STAMINA4 Social Impact and STAMINA4 IT/Analytics. Krannert Undergraduates (excluding freshmen) who meet the criteria can participate in both competitions. STAMINA4 IT/Analytics hosted by the Business Information and Analytical Center is open to all Purdue students include Undergraduate and Freshmen (excluding freshmen) who meet the criteria.

 The STAMINA4 application is open now, students apply with a team of 4 to participate. The application deadline is September 14, at midnight. Winning teams will have the opportunity to advance to competitions again Indiana University held later this fall. First place teams win $2800 in prize money.

Participants in the Global Business Competition at the University of Washington strike a pose in the Leadership Communication Studio

University of Washington Global Business Competition participants

A Toddler presents a design idea to a Dean and Student Judges at the 2016 Minute Business Challenge, Spring Fest

At Spring Fest, Krannert undergraduates engaged with 75 Spring Fest guests at the “Minute Business Challenge.” Participants in the competition ranged in ages between 3 to 20 years of age. The challengers were given business problems and guided along to create solutions. The participants shared their recommendations with judges who provided feedback and recognized jobs “well done”.

One outstanding participant was Lilly, the daughter of a Purdue Pharmacy student. While Lilly’s father was studying, Lilly attended spring fest with her mother. At the event, Lilly’s challenge was to create a new candy design for a candy manufacturer. 

Lilly took inspiration for her candy design from the Spring Fest face-painters. Prior to her presentation to the judges, Lilly drew and colored a prototype for a pink-kitty candy piece, that looked like the kitty design painted on her face. The confident toddler walked up to the judges which included the Dean of Undergraduate programs and Purdue students. Lilly shook the judge’s hands and proudly shared her innovative design idea for the candy manufacturer. 

 Lilly’s Mom shares:

“It's never too early to prepare your children for talking/presenting in front of others.”

 The “Minute Business Challenge” was created by Shannon Kane, a Krannert Junior in conjunction with Melissa Evens, the Director of the Leadership Communication Studio.  This is the second year for Kane to execute the challenge with student volunteers at Spring Fest. In 2015, the Minute Business Challenge was featured by the Journal and Courier as a “must attend event.”  Special thanks to all of student volunteers, Dr. Sullivan, Evens and especially to Kane for her efforts to execute an innovative activity to engage future business leaders. Spring Fest is an  annual event coordinated by  Purdue Agriculture to “showcase the lighter side of education.” Krannert undergraduates have been participating in executing educational activities with youth for over a decade. In 2017, Spring Fest is scheduled on April 8th and 9th, on the Purdue University, West Lafayette campus.

Lilly
Minute Business Challenge

STAMINA, a One-Hour Case Challenge, a Success - April 1, 2016

On Friday April 1st, the Leadership Communication Studio (LCS) held its second STAMINA individual, one-hour case challenge where students had the opportunity to display their unique problem solving skills by working through a  Finance and Marketing case connected to the gaming industry. 

The contest consisted of two rounds; one case challenge in the morning, where students had an hour to prepare their presentations and a second round for four finalists in the afternoon. This second round included a question about the case that showcased student abilities to reason and stay confident under pressure. Finalists received a Krannert swag bag along with a prized book from author Marc P. Cosentino, Case in Point. Prior to the contest, Cosentino Skyped in, and shared advice on how to master a case interview and discussed tips to help students communicate with judges during challenge.  This virtual interaction was an added bonus that students had going into the competition. 

Below are photographs of the group that participated in STAMINA.
Special congratulations to Divyam Sham, the winner of the STAMINA challenge. 


Krannert Freshman win big at the Burton D. Morgan Competition

Writer: Melissa Evens

Burton D. Morgan

Krannert alum, Mike Cassidy, also a continuing term lecturer at Purdue coaches an undergraduate team, Fro Yo Express in the 2016 Burton D. Morgan business plan competition. Cassidy said, “The most amazing element of the team story is that five of the six are members of the Entrepreneurship and Innovation Learning Community (ELC) this last fall—thus they are all second semester freshman who came up with this idea and did most of the work as first semester freshman!”

The team members include: Marek Davis, Bharat Agarwal,  Shriyash Jalukar, Jhalak Rawat,  Aarti Panda and the non ELC member is Rizwannula Mohammad. “These are serious students who are serious about entrepreneurship and what impressed me is their commitment to excellence and willingness to put forth the effort required to write a solid plan. These students are each mature beyond their years and are of high character,” Cassidy said.

In the Purdue campus competition, students develop an idea, write a business plan and present the idea to a group of judges. Team Fro Yo Express competed in the undergraduate division and finished second with a cash prize of $10,000.

Cassidy, who is a lifelong entrepreneur with five successful start-ups said, “one specific area that impressed me is that even though at their age they do not have much business experience, they created an innovative path to market. The students had many other creative ideas owing to their resourcefulness and it is these kinds of things that impressed the judges.”

Rawat and Agarwal are both freshman studying at the Krannert School of Management. Agarwal, shares on Facebook, “months of hard work pay off.”

“We are proud of the Fro Yo Express team and the many students who participate in case competitions and challenges to push themselves to higher levels of learning to complement the classroom. Krannert undergraduates perform well in solving real business challenges as they demonstrate grit and abilities to develop innovative solutions ” said Melissa Evens, director of the Leadership Communication Studio who works with undergraduates to create case competitions  and challenges at  Krannert.

Purdue student, Daniel Toporek wrote a story for the Exponent about Fro Yo Express and other top placing undergraduate Burton D. Morgan Competition team. 

Sources: Mike Cassidy, Bharat Agarwal and Melissa Evens