Skip to Content
Krannert Purdue Logo

I-Corps Approach


The I-Corps approach, whether experienced in a Lean LaunchPad course or working with an entrepreneur-in-residence at the Foundry, provides real-world, hands-on, immersive learning about what it takes to successfully transfer knowledge into products and processes that benefit society. It's not about how to write a research paper, business plan, or a grant proposal. The end result is not a publication or a deck of slides or even a scientific discovery. Rather than engaging in months of uninformed business planning, the method assumes that all we have is a series of untested hypotheses— guesses about the utility of our product or service, user needs, who the customer is, who pays for the product or service, what regulatory requirements are important, the value of our intellectual property, prototyping and testing requirements, how to acquire and keep customers, the value proposition, etc. Regardless of how elegant our plan, the reality is that most of it is wrong. We need to get out of the laboratory/university to search for the facts 
that validate or invalidate our hypotheses, and ultimately enable us to pursue strategies that will accelerate the development and commercial launch of our technology. This approach requires full participation from the entire team.