Yu (Jeffrey) Hu is an Assistant Professor of Management at Purdue University's Krannert School of Management.
His research uses empirical and analytical models to study
the effect of social media on stock market and product sales,
the competition between print books and e-books,
the Internet market's
"Long Tail" phenomenon, the firm's product variety/assortment decision, and
the effect of technology use on consumers' shopping behaviors. He has also written papers on the different pricing models in online advertising and the different mechanisms to protect online consumers' privacy.
His research has been published in top journals such as
Information Systems Research,
Sloan Management Review, Journal of Management Information Systems, and
Economic Inquiry. His research on the
"Long Tail" phenomenon on the Internet has been discussed extensively and cited by media outlets such as
New York Times, InformationWeek, Wired Magazine, TIME Magazine, and INC. Magazine. He has conducted research or consulted for a number of companies including
Amazon, HP, a major publishing company, and several Internet retailing companies. He has done consulting work for European Commission on issues related to Internet commerce. He won the Jay
Ross Young Faculty Scholar Award in 2011 and the John and Mary Willis Young Faculty Scholar Award in 2008 at Krannert School of Management. Dr. Hu is also an Associate Editor for
Management Science and
Information Systems Research(starting in 2012).
Dr. Hu received his Ph.D. in Management Science and Information Technology from
MIT's Sloan School of Management. Prior to coming to Purdue University, he worked for
MIT's Center for Digital Business. He received a B.S. degree in Finance with the honor of Outstanding Graduating Student from
Tsinghua University, Beijing, China, and received a M.S. degree in Economics from
University of Wisconsin-Madison.
Dr. Hu has been a Distinguished Teacher several times in Krannert MBA Program and has been nominated for Purdue University's "Teaching For Tomorrow" Award. He teaches an MBA course--Digital Business and Information Strategies (MGMT
590S) and an undergraduate course--Electronic Commerce and Information Strategies (MGMT 488) at Krannert School of Management.
My LinkedIn Page: http://www.linkedin.com/in/yujeffreyhu
My SSRN Page: http://ssrn.com/author=341548
social media, stock market, Internet commerce, e-commerce, Internet marketing, digital products, consumer behavior, advertising