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Matthew Lanham

Clinical Assistant Professor;

My research and industry expertise focus on data science and analytics in retail. I am most interested in the use of machine learning to support assortment planning and pricing decisions, where I continue to collaborate on a limited basis with practicing professionals.

I joined the Purdue faculty as the course coordinator for the Data Mining, Predictive Analytics, and Using R for Analytics courses. My goal is to prepare my students for success in analytics-focused careers based on my experience, industry trends, and their own professional goals. See my website to learn more about these courses.

My wife Kimberly and I are southern Indiana natives and could not be more happy than to be back in the Hoosier state near family and friends as part of the Krannert family. Indiana Governor Mike Pence recently said it best about Indiana residents, "If you know anything about Hoosiers, you know we like to suit up and compete. We play to win." We share these same sentiments about Indiana and are ready to do our part. Boiler up!


Ph.D. (Virginia Tech), Business Information Technology
M.S. (Virginia Tech), Statistics
M.S. (University of Louisville), Biostatistics-Decision Science
B.A. (Indiana University-Bloomington), Economics, Mathematics

Research & Area(s) of Expertise

Retail Analytics, Data Mining, Predictive Analytics, Analytical Software & Technologies