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Richard Makadok

Professor of Management; Brock Family Chair in Strategic Management;


Rich Makadok is a thought leader in strategic management research. Using his "Four Theories of Profit" framework, he focuses on developing a comprehensive overall understanding of the four main mechanisms that determine the profitability of a business (competitive advantage, rivalry restraint, information asymmetry, and commitment timing) and how those mechanisms affect each other.

He has also developed an innovative theory of hybrid governance forms that merge elements of both an organizational hierarchy and a market transaction. His empirical work focuses on developing indirect measures for the elusive concept of organizational capability and using these measures to predict the performance and strategic decisions of firms, in order to test theories of competitive advantage.

Rich's research has been honored with the Academy of Management Review's Best Paper Award in 2009, and with three awards from the Academy of Management's Business Policy and Strategy division -- the Glueck Best Paper Award in both 1997 and 2007, and Distinguished Paper Award in 2006.

Prior to his academic career, Rich worked as Manager of Software Development for Century Management Consultants, Inc., where he designed and wrote The Century Promotion Manager, a software package to help consumer product companies manage their retail trade promotions more effectively.

Before joining the Purdue faculty in 2015, Rich served on the faculties of Emory University's Goizueta Business School and Tulane University's A.B. Freeman School of Business, where he won numerous teaching awards. Rich has taught courses on Strategic Management, International Strategy, Industry and Competitive Analysis, and Introduction to Management.

Rich is the founder of the Atlanta Competitive Advantage Conference. He serves on the editorial boards of Strategic Management Journal (SMJ) and Academy of Management Review (AMR), and as a Guest Editor for an upcoming speical issue of SMJ on "New Theory in Strategic Management."



Ph.D. in Strategic Management, Wharton School of Business, University of Pennsylvania, 1994
M.B.A. in Management, Wharton School of Business, University of Pennsylvania, 1991
M.A. in Economics, Yale University, 1988
B.A. in Economics and Mathematics (summa cum laude), Yale University, 1988

Research & Area(s) of Expertise

Economic theory of profit Competitive advantage Competitive rivalry Timing of strategic moves Information asymmetry