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Sangwoo Shin

Assistant Professor of Management;

Education

Ph.D., Marketing, Univ. of Rochester, 2008
M.S., Applied Economics, Univ. of Rochester, 2003
M.S., Business Administration, Seoul National Univ., 2000
B.S., Business Administration, Seoul National Univ., 1998

Research & Area(s) of Expertise

• Consumer learning • Brand choice models • Structural modeling of consumer behavior • Bayesian statistics