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Sangwoo Shin

Education

Ph.D., Marketing, Univ. of Rochester, 2008
M.S., Applied Economics, Univ. of Rochester, 2003
M.S., Business Administration, Seoul National Univ., 2000
B.S., Business Administration, Seoul National Univ., 1998

Research & Area(s) of Expertise

• Consumer learning • Brand choice models • Structural modeling of consumer behavior • Bayesian statistics