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| >Journal Articles |
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Erik Brynjolfsson, Yu Jeffrey Hu, Duncan Simester.
(2011).
Goodbye Pareto Principle, Hello Long Tail: the Effect of Search Costs on the Concentration of Product Sales.
Management Science,
vol. 57 (8), 1373-1386.
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C. Ren, Y. Hu, Yu Jeffrey Hu, Jerry Hausman
(2011).
Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing.
Management Science,
vol. 57 (6), 1009-1024.
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Prabuddha De, Yu Jeffrey Hu, Mohammad Rahman.
(2010).
Technology Usage and Online Sales: An Empirical Study.
Management Science,
vol. 56 (11), 1930-1945.
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Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith.
(2010).
Long Tails versus Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns.
Information Systems Research,
vol. 21 (4), 736-747.
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Erik Brynjolfsson, Yu Jeffrey Hu, Mohammad Rahman.
(2009).
Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition.
Management Science,
vol. 55 (11), 1755-1765.
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Duncan Simester, Yu Jeffrey Hu, Erik Brynjolfsson, Eric Anderson.
(2009).
Dynamics of Retail Advertising: Evidence from a Field Experiment.
Economic Inquiry,
vol. 47 (3), 482-499.
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Zhulei Tang, Yu Jeffrey Hu, Michael D. Smith.
(2008).
Gaining Trust through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor.
Journal of Management Information Systems,
vol. 24 (4), 153-173.
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Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith.
(2006).
From Niches to Riches: Anatomy of the Long Tail.
Sloan Management Review,
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Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith.
(2003).
Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers.
Management Science,
vol. 49 (11), 1580-1596.
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| >Proceedings (refereed) |
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Hailiang Chen, Prabuddha De, Yu (Jeffrey) Hu, and Byoung-Hyoun Hwang
(2011).
Sentiment Revealed through Social Media and Its Effect on The Stock Market.
IEEE Workshop on Statistical Signal Processing
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| >Working Papers |
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Erik Brynjolfsson , Yu Jeffrey Hu, Michael D. Smith. The Longer Tail?: The Changing Shape of Amazon's Sales Distribution Curve.
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