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Publications


Journal Articles

  • Erik Brynjolfsson, Yu Jeffrey Hu, Duncan Simester. (2011). Goodbye Pareto Principle, Hello Long Tail: the Effect of Search Costs on the Concentration of Product Sales. Management Science, vol. 57 (8), 1373-1386. | Related Website |
  • C. Ren, Y. Hu, Yu Jeffrey Hu, Jerry Hausman (2011). Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing. Management Science, vol. 57 (6), 1009-1024. | Related Website |
  • Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith. (2010). Long Tails versus Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns. Information Systems Research, vol. 21 (4), 736-747. | Related Website |
  • Prabuddha De, Yu Jeffrey Hu, Mohammad Rahman. (2010). Technology Usage and Online Sales: An Empirical Study. Management Science, vol. 56 (11), 1930-1945.
  • Erik Brynjolfsson, Yu Jeffrey Hu, Mohammad Rahman. (2009). Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition. Management Science, vol. 55 (11), 1755-1765. | Related Website |
  • Duncan Simester, Yu Jeffrey Hu, Erik Brynjolfsson, Eric Anderson. (2009). Dynamics of Retail Advertising: Evidence from a Field Experiment. Economic Inquiry, vol. 47 (3), 482-499. | Related Website |
  • Zhulei Tang, Yu Jeffrey Hu, Michael D. Smith. (2008). Gaining Trust through Online Privacy Protection: Self-Regulation, Mandatory Standards, or Caveat Emptor. Journal of Management Information Systems, vol. 24 (4), 153-173. | Related Website |
  • Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith. (2006). From Niches to Riches: Anatomy of the Long Tail. Sloan Management Review, | Related Website | Download |
  • Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith. (2003). Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers. Management Science, vol. 49 (11), 1580-1596. | Related Website |

Proceedings (refereed)

  • Hailiang Chen, Prabuddha De, Yu (Jeffrey) Hu, and Byoung-Hyoun Hwang (2011). Sentiment Revealed through Social Media and Its Effect on The Stock Market. IEEE Workshop on Statistical Signal Processing, | Related Website |

Working Papers

  • Erik Brynjolfsson , Yu Jeffrey Hu, Michael D. Smith (2009). The Longer Tail?: The Changing Shape of Amazon's Sales Distribution Curve. | Related Website |