Associate Professor of Management
Krannert School of Management - Purdue University
Brian Dineen is an Associate Professor of Management in the Krannert School of Management at Purdue University. His research interests include organizational recruitment and retention processes and job seeker behavior. His most recent work centers on two research grants from the Society for Human Resource Management (SHRM) Foundation, studying resume fraud as well as the effects of third-party employment branding, in terms of competing and being ranked in Best Places to Work Competitions. He teaches Human Resource Management, Organizational Behavior, and Negotiations courses at the undergraduate and graduate level.
This research, that he will be displaying at the 2013 HR Executive Conference, discusses that“Best Places to Work” (BPTW) and similar competitions have proliferated and represent a form of third party employment branding. However, little is known about how such third party branding efforts relate to employee turnover. Using archival and survey data from 624 companies participating in fifteen state- and industry-based BPTW competitions across a four-year period, this research project examines whether and how BPTW rankings impact turnover rates. The research then examines whether and how BPTW rankings impact turnover rates differently depending on factors such as (1) organization size (2) workforce age and (3) baseline workforce satisfaction. Finally, the research examines whether turnover changes occur immediately after a first-time ranking (i.e., “celebrity effect”), or require repeated rankings in order for changes to occur (i.e., “crystallization effect”).