Chantel LenardUS Marketing Director
Ford Motor Company
Chantel Lenard is Ford Motor Company’s Executive Director for U.S. Marketing, a position she has held since September, 2013. In this position, Ms. Lenard has overall responsibility for all aspects of Ford’s marketing strategy and execution in the U.S., including brand development, consumer and market insight, product positioning, marketing communications, and retail promotions.
Ms. Lenard has held a variety of key positions in her 24 years with Ford, including an assignment as Vice President of Marketing for Ford’s Asia Pacific and Africa (APA) region, based in Shanghai, China. While in APA, Ms. Lenard oversaw the launch of many new vehicles across eleven diverse markets, including South Africa, India, China, ASEAN, and Australia.
Prior to China, her U.S. roles include Group Marketing Manager for Small & Medium Cars, SUV Group Brand Manager, and Retail Advertising and Event Manager. In addition to her marketing roles, Ms. Lenard has held a variety of leadership positions in sales, strategy, finance, and purchasing, allowing her to build a strong knowledge base across the business.
Ms. Lenard earned a bachelor’s degree in industrial engineering from Purdue University, and an MBA from Harvard University, both with highest distinction. In 2015, she was recognized as an “Outstanding Industrial Engineering Alumni” by Purdue, and was selected as one of the “100 Leading Women in the Automotive Industry”, by Automotive News.
Ms. Lenard currently lives in Michigan, with her husband and two daughters.