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Krannert Executive Forum - Byron Young

Byron Young

Byron Young

Global Director of Planning
Mad Engine

Byron is a strategic and naturally curious business professional.  Byron came to MAD Engine after holding positions at Twitter and Target.  His years of corporate retail and marketing experience and strong knowledge have provided proven results within apparel and CPG categories.  Byron is passionate about strategy development, consumer insights, retail, youth mentorship and community engagement.

He has specialized experience in apparel merchandising, syndicated data analysis (Nielsen, IRI, NPD), consumer insights, financial planning and analysis, inventory forecasting and allocation, social media marketing and project management.

Byron has a bachelor’s degree in Management from Purdue University with a certificate in Entrepreneurship.