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Krannert Executive Forum - Caroline Ballard

Caroline Ballard

Caroline Ballard

Digital Media Director
Starcom MediaVest Group

Caroline is a Digital Director at Starcom, a global media agency, where she oversees several clients in CPG, Retail, & Technology verticals. She currently leads teams that focus on a mix of Programmatic, Social, & Search channels. She is passionate about driving innovation as a solution for clients. For example, she is the creator of a technology that informs creative decisions based on historical and emerging trends. Prior to Starcom, she held various roles at iProspect in both their Chicago & London offices with a focus on the Search media channel for both local & global clients. Caroline holds a B.S. from Krannert ('08).