Bob BernardPresident & Chief Executive Officer
Learfield Licensing Partners
Bob Bernard, President and CEO A resourceful leader who has become well respected within the collegiate industry, Bob has spent most of his career working with universities to redefine their licensing programs. He has more than 20 years of collegiate licensing and marketing experience and will use his background to provide the strategic vision for Learfield Licensing Partners. Bob was inducted into the ICLA Hall of Fame in 2014. Prior to Learfield Licensing, Bob founded Strategic Marketing Affiliates, Inc. (SMA), a licensing agency that focused on institutions with local and regional brands. Prior to being acquired by Learfield Sports, SMA had agreements with more than 350 institutions. Bob was the on-site marketing director at Purdue University from 1995-1997. He received a bachelor of science degree in management from Purdue University with additional management training from the University of Michigan and Vanderbilt University.
Learfield Licensing Partners is a world-class licensing firm representing more than 620 colleges and universities, 5,700 high schools, and various premier specialty consumer brands. With industry-leading technology and a dynamic team of licensing and branding experts, we provide best practices and strategies to properly protect and promote our clients’ brands, and build partnerships that help our clients succeed, with resources and strategies for growth from Learfield, the parent company which is the leader in collegiate media rights. Learfield, which has a deep presence in the college athletics landscape, manages the multimedia and sponsorship rights for more than 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the Learfield Directors’ Cup. For more than four decades, Learfield has connected brands to the excitement, passion, tradition, fun and fans of college sports and now leverages multiple platforms and partnerships through distinct offerings through its affiliated companies.