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Krannert Executive Forum - Annetta Moses

Annetta Moses

Annetta Moses

Senior Manager Customer Insights
Amazon

On October 27, 2017, Annetta will enjoy her 901st day one at Amazon.  That’s because every day at Amazon is day one.  As the Customer Insights Lead for Consumables Private Brands, she is obsessively focused on customers.  She is responsible for leading the marketing research efforts for the development and growth of Amazon’s fast moving consumer goods which are sold under the Amazon Elements, Wickedly Prime, Happy Belly, and Mama Bear brands.  She is an insights leader with over 20 of primary and secondary marketing research experience using qualitative and quantitative methodologies for brand strategy development, consumer target definition, product formulation, package design, pricing, and merchandising.

Before joining Amazon, Annetta worked at Kraft Foods and the Quaker Oats Company in Marketing Research and for the Hewlett Packard Company in Software Development.  Her educational background includes a Master of Business Administrations from the University of California, Berkeley Haas School of Management and a Bachelor of Science in Industrial Management from the Purdue University Krannert School of Management.  While at Purdue, she was a member of the Society of Minority Managers, Delta Sigma Pi Business Fraternity, and Mortar Board.  She was a recipient of a Krannert Business Opportunity Program Scholarship.

In her leisure time, she enjoys reading serial mystery novels. Two of her favorite authors are Janet Evanovich writer of the Stephanie Plum mysteries and Sue Grafton writer of the Kinsey Millhone mysteries.  She also enjoys visiting U.S. National Parks and has hiked in 13 National Parks in seven different states.

Amazon's mission is to be Earth's most customer-centric company where people can find and discover anything they want to buy online.  Amazon's evolution from website to e-commerce and publishing partner to development platform is driven by the pioneering spirit that is part of the company's DNA.  The world's brightest technology minds come to Amazon to research and develop new technologies that improve the lives of our customers: shoppers, sellers, content creators, and developers around the world. Because that's what being Earth’s most customer-centric company is all about, and it’s still Day 1 at Amazon.