Ron Alsop

The Wall Street Journal

Ronald J. Alsop, a news editor and senior writer at The Wall Street Journal, is the author of the book The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He is the author of the annual Wall Street Journal Guide to the Top Business Schools, and he also writes the monthly MBA Track column and articles about business education, corporate reputation, and marketing for the Journal. He previously served as the Journal’s marketing columnist and as editor of its Marketplace page, and he has written several other books, including The Wall Street Journal on Marketing and The Wall Street Journal Almanac.

He is a frequent speaker at international conferences on corporate reputation and business education, and works closely with leading research firms that measure corporate brands and reputations. A graduate of the Indiana University School of Journalism, he lives with his wife and son in Summit, New Jersey.