Bob Falk
President / COO
PEFCU

Bob joined PEFCU in 2002 as vice president of lending. Through his efforts, PEFCU members can now meet all banking, lending and credit needs at any one of our convenient locations around town. He was also instrumental in acquiring the Purdue Alumni Association credit card program. Bob provides executive leadership to mortgage, consumer and commercial lending as well as marketing, business development, and retail branches. He also assists in the development and growth of Trust and Financial Center services. Prior to joining PEFCU, Bob was the vice president of lending at the University of Colorado Federal Credit Union (now Elevations CU) in Boulder, CO.