Skip to Content
Krannert Purdue Logo

AMP Faculty and Courses

Applied Management Principles courses are taught by Krannert faculty who have extensive applied experience working with executives in the classroom and who have helped the Krannert School of Management attain international recognition.

The open-enrollment AMP program offers people in both large and small companies and entrepreneurs an understanding of core strategy concepts and ideas on how to apply them in their organizations.

Key courses include:


Frequently referred to as the "language of business," accounting is used to communicate financial information about a company to external parties (e.g. shareholders) and internal parties (e.g. managers).  You will be introduced to the use of accounting in both of these contexts, and will learn how to understand financial statements and how to use accounting in managerial decision-making.

This course will be taught by Krannert Clinical Assistant Professor Troy Janes.


This course, taught by Krannert Associate Professor of Management Ben Dunford, is designed to improve your ability to help motivate, engage, and retain others. Through a combination of lectures, exercises and videos, you will learn practical tools about performance management that can be implemented within your current work domain to help yourself and others reach your/their full potential.


Using tools from microeconomics, macroeconomics, game theory, and behavioral economics, this segment examines the environment within which firms operate. An understanding of the economic fundamentals that drive efficiency, effectiveness, and competitive advantage is essential for managers, particularly in turbulent times.

This course will be taught by Krannert Associate Professor of Economics Brian Roberson.


This entrepreneurship course focuses on how to reduce commercialization risk in technology-based ventures. You will learn how to build business models around an idea or technology; develop value propositions that truly address the needs and problems of your customers; identify your core and secondary customers, their purchase influences, and the best channels to reach and retain them; and how to establish the key resources, activities, and partners required to bring your idea or technology closer to commercialization.

Entrepreneurship will be taught by Krannert Clinical Associate Professor of Management Matthew Lynall.


The financial management segment of the program, taught by Krannert Associate Professor of Management Charlene Sullivan, provides a survey of the concepts and tools required to make value-maximizing decisions. Financial management concerns itself with two fundamental questions that every firm faces: What projects should the firm undertake and how should the firm obtain the funds necessary to undertake them? The finance function with the firm seeks to answer these questions such that the value of the firm is maximized. Students will cover:

  • Key financial metrics for performance management.
  • Principals of financial markets and market pricing.
  • Capital investment decisions.

Law & Ethics

Taught by Indiana Judge Nancy H. Vaidik, this segment of the program provides you with an understanding of the legal environment as it pertains to business organizations and of the ethical considerations and social and political influences that affect such organizations. Students will examine a wide range of substantive rules of law that will provide a framework for a discussion of the ways in which managerial decision making affects and is affected by the legal environment.


Since customers represent an organization's primary source of revenue, marketing decisions must be centered on the customer and her or his perceptions of value and benefits. This applies to any organization, whether we're talking about financial services, consumer products, industrial markets, or non-profit enterprises. Since strategic marketing decisions have a long term impact and are costly to change once implemented, it is crucial to understand the keys to a successful marketing strategy and its implementation. The course will focus on the following issues that confront senior managers within an organization:

  • Analysis of key marketing concepts, focusing on the core concept of delivering superior value to customers
  • Analysis and understanding of critical marketing assets (e.g., brands, loyal customers)
  • Understanding of implementation tools for marketing strategies (e.g., product and pricing strategies) and enhancing problem-solving and decision making abilities in these areas
  • Acquire basic skills in analytical approaches to strategic marketing issues

This course will be taught by Krannert Continuous Term Lecturer Chad Allred.


Taught by Krannert Associate Professor of Management Ben Dunford, this course is designed to give students a practical introduction to negotiation concepts and tools. It is a skills class. Through a combination of methods including cases, role plays, discussions and lectures, this course will help you improve your ability to negotiate deals and solve problems in everyday work and non-work situations.


Get introduced to the operations function in both manufacturing and service organizations. Learn the role of management in overseeing, designing, and controlling the process of production of goods or services. The focus will be on ensuring that operations are managed to meet an organization’s strategic goals.

This course will be taught by Krannert Clinical Assistant Professor of Management Amy David.


Strategic management focuses on the “big picture” questions of business: What determines total corporate performance of an entire business enterprise? Why do some companies succeed, while other companies fail? And what – if anything – can managers do about it? Within these “big picture” issues, we will also address more focused questions as well: How can a company anticipate how its competitors will respond to its strategy? Which industries/markets offer the best opportunities for sustained profitability, and why? How can a company build and sustain a competitive advantage?

This course will be taught by Krannert Professor of Management Richard Makadok, the Brock Family Chair in Strategic Management.

Please note course offerings and faculty are subject to change.