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AMP Faculty and Courses

Applied Management Principles courses are taught by Krannert faculty who have extensive applied experience working with executives in the classroom and who have helped the Krannert School of Management attain international recognition.

The open-enrollment AMP program offers people in both large and small companies and entrepreneurs an understanding of core strategy concepts and ideas on how to apply them in their organizations.

Key courses include:

Accounting

Frequently referred to as the "language of business," accounting is used to communicate financial information about a company to external parties (e.g. shareholders) and internal parties (e.g. managers).  You will be introduced to the use of accounting in both of these contexts, and will learn how to understand financial statements and how to use accounting in managerial decision-making.

This course will be taught by Krannert Clinical Assistant Professor Troy Janes.

Finance

The financial management segment of the program, taught by Krannert Associate Professor of Management Charlene Sullivan, provides a survey of the concepts and tools required to make value-maximizing decisions. Financial management concerns itself with two fundamental questions that every firm faces: What projects should the firm undertake and how should the firm obtain the funds necessary to undertake them? The finance function with the firm seeks to answer these questions such that the value of the firm is maximized. Students will cover:

  • Key financial metrics for performance management.
  • Principals of financial markets and market pricing.
  • Capital investment decisions.

Law & Ethics

Taught by Indiana Judge Nancy H. Vaidik, this segment of the program provides you with an understanding of the legal environment as it pertains to business organizations and of the ethical considerations and social and political influences that affect such organizations. Students will examine a wide range of substantive rules of law that will provide a framework for a discussion of the ways in which managerial decision making affects and is affected by the legal environment.

Marketing

Since customers represent an organization's primary source of revenue, marketing decisions must be centered on the customer and her or his perceptions of value and benefits. This applies to any organization, whether we're talking about financial services, consumer products, industrial markets, or non-profit enterprises. Since strategic marketing decisions have a long term impact and are costly to change once implemented, it is crucial to understand the keys to a successful marketing strategy and its implementation. The course will focus on the following issues that confront senior managers within an organization:

  • Analysis of key marketing concepts, focusing on the core concept of delivering superior value to customers
  • Analysis and understanding of critical marketing assets (e.g., brands, loyal customers)
  • Understanding of implementation tools for marketing strategies (e.g., product and pricing strategies) and enhancing problem-solving and decision making abilities in these areas
  • Acquire basic skills in analytical approaches to strategic marketing issues

This course will be taught by Krannert Continuous Term Lecturer Chad Allred.

Negotiations

Taught by Krannert Associate Professor of Management Ben Dunford, this course is designed to give students a practical introduction to negotiation concepts and tools. It is a skills class. Through a combination of methods including cases, role plays, discussions and lectures, this course will help you improve your ability to negotiate deals and solve problems in everyday work and non-work situations.

Strategy

Strategic management focuses on the “big picture” questions of business: What determines total corporate performance of an entire business enterprise? Why do some companies succeed, while other companies fail? And what – if anything – can managers do about it? Within these “big picture” issues, we will also address more focused questions as well: How can a company anticipate how its competitors will respond to its strategy? Which industries/markets offer the best opportunities for sustained profitability, and why? How can a company build and sustain a competitive advantage?

This course will be taught by Krannert Professor of Management Richard Makadok, the Brock Family Chair in Strategic Management.

Please note course offerings and faculty are subject to change.