Developing a Global Business Strategy
International Management Option
Mfg/Tech Mgmt (Part 2 Strategy)
Course Description :
This course provides an introduction regarding the business and strategy challenges faced by managers in our global economy, regardless of whether the firm is a small domestic company or a large multi-national. Major topics for the course include motivations and challenges of internationalization, international business fundamentals, foreign market entry strategies, organizing across countries, analyzing global industries, building competitive advantage in global industries, and the influence of culture and institutions.
2 Credit Hours
Strategic Management is concerned with understanding how organizations might achieve advantage relative to competitors. In particular, it deals with the organization, management, and strategic positioning of the firm so as to gain long-term competitive advantage. To address this issue, we take on the role of general managers, or integrators – that is, managers who make decisions that cut across the functional and product boundaries of a firm. By focusing on what makes managers effective, we shall develop the ability to evaluate different situations and give you usable skills regardless of the business context in which you want to work. Strategic management issues that we will consider include the following: How can my firm create value (e.g., low cost or differentiation; using resources; integrating activities correctly) relative to the competition? How do other players in the industry impact the amount of value I capture from my activities? How can the firm identify new opportunities for value creation and value capture and implement those activities within the firm? How can a corporation create (rather than destroy) economic value through its multimarket activities? What options are available to a firm to successfully diversify?
MGMT 61000, 62000, Master's student standing and Management majors only.