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 Karthik Natarajan Kannan

Professor of Management
4021, Rawls
Krannert School of Management
Phone: 765-494-3414
Email: kkarthik at purdue.edu

Karthik Kannan is a Professor at Purdue's Krannert School of Management, academic co-director for MS in BAIM (Business Analytics and Information Management), and co-director for IAC (Information and Analytics Center).

He has proposed the concept of "Design for Instincts" as a way to organize businesses in the current age, and his research focuses on the same theme. Specifically, he studies how different aspects of information technology may be used to exploit human instincts and biases in order to nudge/manipulate behavior.  You can learn more about his research from here.  He works on three primary research streams: pricing using auctions of information goods, pricing of data networks, and economics of information security. His papers have been accepted in several leading conferences and journals in the information systems area, including Management ScienceInformation Systems ResearchWorkshop on Information Technology and SystemsWorkshop on Information Systems Economics,International Conference on Information Systems, and Conference on Information System and Technology. His papers have won the Best Paper Awards in the 10th and the 15th Annual Workshop on Information Technology and Systems. He currently serves/has served as an Associate Editor for Management ScienceInformation Systems Research, and MIS Quarterly. He is a member of AIS and INFORMS. He is also a CERIAS Fellow and Krannert's Faculty Fellow.

At Purdue, he teaches the IT course in the MBA programs  (in the regular, weekend, and Exec Ed MBA).  He has also been a visiting faculty member at GISMA and ISB.  Previously, he taught the undergraduate core course as well as a database course.

Prior to joining Purdue, he obtained his PhD in information systems, MS in Electrical and Computer Engineering, and MPhil in Public Policy and Management all from Carnegie Mellon University.  Before joining the graduate school, he worked with Infosys Technologies for a couple of years. His undergraduate degree is in Electrical and Electronics Engineering from NIT Trichy (formerly, REC Trichy).  


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