Subramanian Balachander Publications

Publications

1. Balachander, S., B. Ghosh and A. Stock. “Why Bundle Discounts Can Be A Profitable Alternative To Competing On Price Promotions?” Working Paper, August 2009,  forthcoming, Marketing Science.
   

2. Balachander, S. and K. Kannan. “A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements,” Working Paper, November 2009, forthcoming, Review of Marketing Science.
   

3. Balachander, S., Y. Liu and A. Stock (2009). “An Empirical Analysis of Scarcity Strategies in the Automobile Industry,” Management Science, 55 (10), 1623-1637.
   

4. Bezawada, R., S. Balachander, P. K. Kannan, and V. Shankar (2009). “The Effect of Aisle and Display Placements, Merchandising and Promotion on Brand Sales: A Cross Category Analysis,” Journal of Marketing, 73 (May), 99-117.
   

5. Balachander, S. and A. Stock. “Limited Edition Products: When and When Not to Offer Them?” Marketing Science, 28 (2), 336-355.
   

6. Oakley, J., A. Duhachek, S. Balachander, & S. Sriram (2008). "Order of Entry and the Moderating Role of Comparison Brands," forthcoming, Journal of Consumer Research, 34 (February), 706-712. [Website]
   

7. Balachander, S. (2007).  “A Model of Promotion-Free Retail Pricing of Durable Products.” Review of Marketing Science, 5 , Article 2. Available at: http://www.bepress.com/romsjournal/vol5/iss1/art2
    

8. Ghosh, B. and S. Balachander, “Competitive Bundling and Counter-bundling with Generalist and Specialist Firms,” Management Science, 53, 1, 159-168. [Abstract][Technical Appendix]
   

9. S. Sriram, Balachander, S. and M. Kalwani (2007). “Monitoring the Dynamics of Brand Equity Using Store-Level Data,” Journal of Marketing, 71, 2, 61-78. [Abstract] 
   

10. A. Stock and S. Balachander. (2005) “The Making of a ‘Hot product’: A Signaling Explanation of Marketer’s Scarcity Strategy.” Management Science, 51(8), 1181-1192. [Abstract] {Full Text]

11. Balachander, S. and S. Ghose (2003).  “Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions”, Journal of Marketing, 67 (1), 4-13. [Abstract]
    

12. Balachander, S. (2001)  “Warranty Signalling and Reputation.”  Management Science, 47(9), 1282-1289. [ Technical Appendix]
    

13. Balachander, S., and K. Srinivasan (1998).  “Modifying Customer Expectations of Price Decrease for a Durable Product.”  Management Science, 44(6), 776-786. [Abstract]
     

14. Balachander, S., and K. Srinivasan (1998).  Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity.”  Marketing Letters, 9(2), 169-179. [Abstract] [Technical Appendix]
    

15. Balachander, Subramanian and Kannan Srinivasan (1994).  “Selection of Product Line Qualities and Prices to  Signal Competitive Advantage.”   Management Science, 40 (7), 824-841.
     

16. Balachander, Subramanian and Peter H. Farquhar (1994).  “Gaining More by Stocking Less:  A Competitive Analysis of Product Availability,”  Marketing Science, 13, 1 (Winter), 3-22.

 Working Papers

Balachander, S. and B. Ghosh. "Multiple Product Relationships and Customer Churning Behavior," Working Paper (Under Review). [Full Text]