Double the Opportunities

Krannert adds four new majors to its undergrad program

Beginning this fall, choices for majors for Krannert students have doubled from four to eight. In addition to its existing undergraduate programs in accounting, economics, industrial management and management, the school officially created or updated majors in four in-demand degrees: finance; marketing; strategy and organizational management; and supply chain, information and analytics.

Matt Garofalo

Krannert's classrooms are nowfilling with students from four new undergraduate degree programs. (Photo by Mark Simons)

In each major, students gain exposure and experience in a manner that has traditionally made Krannert students outstanding ­— having the ability to analyze data, detect trends and identify opportunities.

Finance is designed to teach students how markets work on a global scale, how corporate executives make decisions to create value and how entrepreneurs partner with investors to find new solutions to our toughest problems. Institutions that recruit at Purdue for finance talent include everything from international banks and boutique investment firms to asset management firms and corporations.

Marketing is tailored toward students who want to connect customers to products and services, choose target markets and distribution tactics and translate customer insights into strategic decisions. Marketing-related jobs make up one-third of the civilian labor force, and Krannert’s program prepares graduates for all the creative and analytical aspects of the field.

Strategy and Organizational Management students study a common management curriculum and choose to specialize in strategic management or organizational behavior and human resources (OBHR). Strategic management students learn through a broad range of coursework including game theory, manufacturing strategy, electronic commerce and information strategy. OBHR offers a variety of opportunities to fit different skill sets, whether students prefer a high level of personal interaction or working with regulations and numbers.

Supply Chain, Information and Analytics students study a common management curriculum and choose to specialize in supply chain and operations, management information systems (MIS) or business analytics. Supply chain and operations management prepares students with coursework in logistics, project management and strategic sourcing, among others. MIS majors study tax law, human resources and investment and cash flow, while business analytics students study quality management, data mining and advanced spreadsheet modeling and simulation.

The new degree programs are available to incoming students as well as to current students in the school’s existing programs who want to change majors or add value to their existing plans of study and concentrations with an additional major.

“The new degree programs are in response to demand not only from students but also recruiters,” says finance professor Charlene Sullivan, Krannert’s associate dean for undergraduate programs. “Whatever their choice of major, our students will acquire skills to make data-driven decisions and to solve business problems in a broad spectrum of industries. They’ll be prepared to immediately contribute and have the leadership abilities to advance rapidly in their careers.”

For more information on Krannert’s undergraduate program offerings, visit