Each spring, we introduce readers of Krannert Magazine to the school's newest professors and continuous term lecturers. In this issue, you'll also meet our growing corps of professional clinical faculty -- a new classification that includes several Krannert veterans as well as two fresh arrivals.
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Faculty Spotlight
New faces, new titles

Name: Joan Allatta
Title: Assistant Professor
Area: Strategic Management
Teaching/Research Interests: Strategic management, social networks, managing knowledge-based organizations, the role of knowledge in the firm, communities of practice
Last Book Read: The Tipping Point, by Malcolm Gladwell
Favorite Quote: “Laugh at yourself first, before anyone else can.” — Elsa Maxwell
What Brought Me to Krannert: I came to Krannert because of the collegial spirit of the strategy faculty, their reputation for high-quality research, and the area’s long tradition in strategic management. As a bonus, I’ve found that I enjoy the West Lafayette area. Oh ... and I wanted a Purdue sweatshirt! |

Name: Bonnie Blake
Title: Clinical Assistant Professor
Area: Managerial Communication
Teaching/Research Interests: Oral persuasion, developing language tools, using logos and pathos as rhetorical strategies
Last Book Read: The Autobiography of Derek Prince, by Stephen Mansfield, and The Articulate Executive, by Granville N. Toogood
Favorite Quote: “The heavens declare the glory of God; the skies proclaim the work of His hands.” — Psalm 19:1
What Brought Me to Krannert: I came to Krannert over 18 years ago as a part-time instructor for the core MBA writing course. I was also teaching in the English department as a PhD student at that time. A few years later, I joined Krannert as a full-time instructor, and in the past 10 years I have served as coordinator for the management communication program. |

Name: Diana Brown
Title: Continuous Term Lecturer
Area: Managerial Communication
Teaching/Research Interests: Communications
Last Book Read: The Consequences of Ideas, by R.C. Sproul
Favorite Quote: “A sense of humor is the lubricant of life’s machinery.” — Anonymous
What Brought Me to Krannert: I came to Krannert in the fall of 2001 and began teaching management communications skills classes in the MBA program. Prior to that I had been in the Purdue English department. I am glad be a part of the prestigious Krannert team.
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Name: Clifford Fisher
Title: Clinical Assistant Professor
Area: Business Law
Teaching/Research Interests: Just about any area of law that relates to business
Last Book Read: Live and Learn and Pass It On, by H. Jackson Brown Jr.
What Brought Me to Krannert: The exceptional reputation of Krannert |

Name: Charles Haywood
Title: Clinical Assistant Professor
Area: Business Law
Teaching/Research Interests: Entrepreneurship and private equity, mergers and acquisitions, contests for corporate control
Last Book Read: Power and Profit: The Merchant in Medieval Europe, by Peter Spufford
Favorite Quotes: “He was a mild man, and gentle and good, and did no justice.” — from The Anglo-Saxon Chronicle’ssummary of King Stephen; “If there must be trouble, let it be in my day, that my child may have peace; and this single reflection, well applied, is sufficient to awaken every man to duty.” — Thomas Paine
What Brought Me to Krannert: Family history and interest in the job itself
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Name: Ye Hu
Title: Assistant Professor
Area: Marketing
Teaching/Research Interests: Modeling consumer learning in experiments and real markets, e-commerce
Last Book Read: Moneyball: The Art of Winning an Unfair Game, by Michael Lewis
Favorite Quote: “A desk is a dangerous place from which to watch the world.” — from The Honourable Schoolboy, by John LeCarré
What Brought Me to Krannert: Great colleagues and motivated students |

Name: Yu “Jeffrey” Hu
Title: Assistant Professor
Area: Management Information Systems
Teaching/Research Interests: Electronic commerce, Internet marketing, information goods, economics of information systems
Last Book Read: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, by John Battelle
What Brought Me to Krannert: Great colleagues and excellent environment to conduct research and teaching
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Name: Aldas Kriauciunas
Title: Assistant Professor
Area: Strategic Management
Teaching/Research Interests: International strategy, managing change, understanding how firms use knowledge
Last Book Read: To Save a City: The Berlin Airlift, 1948-1949, by Roger G. Miller
Favorite Quote: “If it’s worth doing, it’s worth doing right.” (I learned it from my mom about 30 years ago. At the time she was referring to doing the dishes. I’ve come to learn it applies to life in general.)
What Brought Me to Krannert: When I finished my PhD at Michigan, I wanted to stay in the Midwest and work at a top-tier business school where strategy was a separate area. I found all of that at Krannert, as well as helpful colleagues and a nice community. |

Name: Yinghua Li
Title: Assistant Professor
Area: Accounting
Teaching/Research Interests: Financial reporting and managerial voluntary disclosures, role of accounting information in firm valuation, managerial compensation and agency theory
Last Book Read: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, by Steven D. Levitt
Favorite Quote: “You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I have lived through this horror. I can take the next thing that comes along.’ You must do the thing you think you cannot do.” — Eleanor Roosevelt
What Brought Me to Krannert: Colleagues I can work with and an excellent research environment |

Name: Charlotte Ren
Title: Assistant Professor
Area: Strategic Management
Teaching/Research Interests: Technology and innovation management
Last Book Read: The World Is Flat : A Brief History of the Twenty-first Century, by Thomas L. Friedman
Favorite Quote: “Tomorrow is a new day.” — Ralph Waldo Emerson
What Brought Me to Krannert: Strong research, supportive and collaborative colleagues
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Name: Alessio Saretto
Title: Assistant Professor
Area: Finance
Teaching/Research Interests: Empirical asset pricing
Last Book Read: The Unbearable Lightness of Being, by Milan Kundera
Favorite Quotes: “... eppur si muove ...” — Galileo Galilei |

Name: Teresa Sekine
Title: Clinical Assistant Professor
Area: Managerial Communication
Teaching/Research Interests: Gender studies
Last Books Read: Wicked, by Gregory Maguire, and Waiting, by Ha Jin
Favorite Quote: “I hear and I forget. I see and I remember. I do and I understand.” —Chinese proverb
What Brought Me to Krannert: My husband is a professor in Japanese literature at Purdue. We moved here fifteen years ago; I’ve been at Krannert since 1995.
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Name: Kate Sherony
Title: Continuous Term Lecturer
Area: Organizational Behavior/Human Resources
Teaching/Research Interests: Leadership, emotions, workplace relationships, human resource management
Last Book Read: The Devil in the White City, by Erik Larson
Favorite Quote: “‘Twixt the optimist and the pessimist, the difference is droll. The optimist sees the Spudnut (donut), the pessimist sees the hole.” — Anonymous
What Brought Me to Krannert: I came to get my PhD and got hooked! |

Name: Zhulei Tang
Title: Assistant Professor
Area: Management Information Systems
Teaching/Research Interests: Efficient electronic markets, the impact of electronic markets on social welfare
Last Book Read: The Da Vinci Code, by Dan Brown
What Brought Me to Krannert: Nice colleagues, great research environment, and good students
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Name: Rabee Tourky
Title: Professor
Area: Economics
Teaching/Research Interests: Game theory and microeconomics
Last Book Read: The Silmarillion, by J.R.R. Tolkien
Favorite Quote: “Don’t mock me my friend. It’s a condition of mental divergence. I find myself on the planet Ogo, part of an intellectual elite, preparing to subjugate the barbarian hordes on Pluto. But even though this is a totally convincing reality for me in every way, nevertheless Ogo is actually a construct of my psyche. I am mentally divergent, in that I am escaping certain unnamed realities that plague my life here. When I stop going there, I will be well. Are you also divergent, friend?” — L.J. Washington in Twelve Monkeys |

Name: Govert Vroom
Title: Assistant Professor
Area: Strategic Management
Teaching/Research Interests: Strategic management, competitive strategy, organizational design
Last Book Read: Maigret et le Corps Sans Tête, by Georges Simenon
Favorite Quote: “If you compare yourself with others, you may become vain and bitter; for always there will be greater and lesser persons than yourself.” — Max Ehrmann in “Desiderata”
What Brought Me to Krannert: Great school, good colleagues, and a nice town for the family |
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