Two weeks ago an ambitious team of Krannert 1st year MBA students consisting of Isabel Castro, Christian Bencid, Christine Rasquinha and David Page competed in and won the STAMINA4- IT/Analytics Case Competition.
Stamina4 is a multidisciplinary case competition open to all Purdue Full-Time Undergraduate and Master’s students, with the condition that each team have at least one business student. Attracting some of the brightest and most innovative minds on campus, this four-hour long competition is held annually, giving students the opportunity to successfully and efficiently apply their business acumen, creativity, and strategic thinking to develop a solution for a specific company need.
In the case of this year’s consultation project with IN-Support, a non-profit with the sole purpose of helping animals affected by disasters, the team created a strategic business plan guiding the organization’s future expansion.
Upon receiving the case, the team lost no time, immediately securing a study room and reading through the case. They utilized a Harvard developed approach to organize their ideas, gather important variables, and start the team brainstorming process. After identifying the overall problem and potential solutions, they divided into their respective teams. David and Christian managed the IT platform portion, while Christine and Isabel worked on the strategic expansion and finance elements.
What was the social impact?
One unique aspect of the competition was the social impact of the case. The team realized the benefits In-Support provided to the community and wanted to enhance the connection with the company. In order to do this, they went beyond the scope of the case to connect the company with the pet owners. Based on this need, they even developed a "plus" recommendation: a "Report Lost Pet" app that will help reunite lost pets and their owners.
Upon reflection of their win, the team agreed that the wide variety of skillsets within the group largely contributed to their ultimate success. The fact that each team member had a different background, cultural understanding and concentration ensured that each individual played a vital role throughout the entire process.
“Without the commitment of the entire team we would have never won this case competition.” –Isabel Castro
So what’s next?
Going forward, the team plans on preparing weekly in preparation for the next round against IU at the Purdue-IU Data and Analytics Case Competition held on campus from November 3-4th. They will be attending various seminars aimed at helping improve their presentation skills. Such training will be provided by the Business Information and Analytics Center (BIAC) and the Leadership Communication Studio (LCS).
The team plans on using the $2800 cash prize to pay for tuition and travels.