Alex graduated from McGill University (Montreal, Canada) in 2013 with a degree in Economics. His college work focused on econometrics and political economy with a strong emphasis on time series analysis, nonlinear regression, and multivariate models. His fascination with marketing analytics developed during his college internships at Eastman Kodak (China) and Cytec Industries (Belgium) where as a marketing analyst he was able to leverage his statistical and business knowledge to efficiently forecast key market expansions across different markets and geographies.
Upon graduating, he joined HubLogix, an eCommerce automation startup, where he worked in business intelligence and marketing analytics involving sales funnel conversion analysis and web analytics. Alex was then able to develop his client facing skills in Boston, where he worked in consulting for TribalVision focusing on back-end marketing automation.
Alex understands that effective decision making requires a careful balance between sound analytics and good judgement. With a Master’s in Business Analytics and Information Management (BAIM) from Krannert, he is developing his skills in both mediums and looks forward to leverage advanced information and analytical tools to provide effective and actionable solutions in the business intelligence field. In his free time, he enjoys snowboarding, travelling the world, and interacting with as many cultures as possible.