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Purdue Master's


Below is an outline of the courses for the 2014-2015 academic year. Please note that the curriculum is always being evaluated and undergoing incremental review, so it is subject to changes.

Fall: EMLYON Business School, Lyon, France

Introduction to Entrepreneurship (Bootcamp) - The purpose of this intensive one week boot camp in entrepreneurship is to understand and explain how entrepreneurship emerges and evolves in the economy. Specifically, we want to follow the entrepreneurial process that leads from the identification and exploitation of entrepreneurial opportunities through the creation of new ventures (either independent or part of existing firms). This means that the foci of the course are the identification of the entrepreneurial opportunity, the interactions among the entrepreneurial team, the idea and the environment. We define entrepreneurship as the process of how, by whom, and with what consequences opportunities to discover future products and services are discovered, evaluated and exploited. The main questions are how entrepreneurship develops in the economy and how we can understand this process from different perspectives.

Entrepreneurship, New Venture Creation & Strategy - In this course, we will study the challenges of building and managing a lasting, successful company, from the point of view of the entrepreneur. This is the new venture creation process. The course will prove valuable to future entrepreneurs, as well as those who will consult for or invest in new companies and new opportunities. Topics include attributes of entrepreneurs and entrepreneurial careers, evaluating opportunities, writing business plans, and assessing resource needs. The consequences for entrepreneurs themselves are discussed as well as research, advice, and economic policy targeted to foster entrepreneurship in these early phases.

Managerial/Cost Accounting - The objective of this course is to provide participants with the level of knowledge required to be able to confidently read financial statements in order to assess a company’s short-term liquidity, long-term solvency, competitive performance, and cash flow generating capacities. We will take an extremely practical approach to working with corporate financial statements and related disclosures, and participants will have an opportunity to put these practical skills to use immediately with case exercises and an applied final exam.

Finance for Entrepreneurs - In this class, students learn how to apply financial tools to the entrepreneurial process and to entrepreneurial firms in general. The main topics covered address the different aspects of entrepreneurial finance (valuation, return calculation, capital budgeting, etc.), providing students with practical tools to solve most financial problems that arise in an entrepreneurial setting.

Entrepreneurial Marketing - This course will familiarize participants with fundamental concepts of marketing related to the management of a new venture, its offer and its customers. It provides an overview of current topics, such as customer and brand perception, or market shaping. The marketing contribution to the overall business strategy and the scope of the marketing concept will be discussed.

Managing Multicultural Teams - In this course, we will focus on the challenges of building and managing lasting and successful teams that are composed of members from different cultures. The course will be valuable for managers who need to learn how to build and sustain new teams and to negotiate successfully across boundaries of national culture, both in new ventures and in existing organizations. Topics include; (1) internal dynamics of teams and their task environments, (2) essentials of negotiation within and between teams, and (3) cultural, and other, differences between team members.

Change Management for Entrepreneurs; Description will be available soon.

European Business Project and associated Independent Research - Management is an applied science. Nowhere does this hold truer than in the field of entrepreneurship. The theory of entrepreneurship scholars such as Joseph Schumpeter, Howard Stevenson, Scott Shane and others are wonderful guides to the study of business formation and growth. However, theory cannot possibly address all the myriad issues one encounters in starting and growing a business. This course is intended to provide a link from the theory of entrepreneurship to its practice. To accomplish this, students will be placed in multicultural teams that will either work with the EMLYON incubator staff and faculty on starting a new company or a new concept or consult with European companies during the semester. In that latter case, the founders of the companies with which students will work during their time at EMLYON have encountered a variety of problems and situations, some for which they were prepared. Other situations caused them to think on their feet, creating solutions and exploiting opportunities in ways previously unforeseen. Through these ventures, students will explore entrepreneurship in Europe through the lenses provided by these companies.

Spring: Zhejiang University School of Management, Hangzhou, China

Family Business - A family business is a synthesis of: Ownership control by members of a family or consortium of families, strategic influence of a family in the management of the firm, concern for family relationships, the dream (possibility) of continuity across generations. Since most business start from single or two families, family business is one important perspective for the Global Entrepreneurship Program. This course helps to understand what makes a family business different and explain how a family business emerges and evolves in the economy. Both theories and cases are introduced for further research or practice.

Strategic Management - Strategy is concerned with the long-term success of defining an organizations direction and scope to gain competitive advantage. Strategic management has been developed to help top managers make better strategic decisions with concepts and tools. This course, which combines a high standard of academic rigor with a practical approach, will help you to understand, in depth, the whole process of strategic management and the appropriate tools used in strategic analysis.

Innovation Management - Over the past two decades, management of technology and innovation has steadily emerged as an important and challenging area for both academic research and industry practice. This course is to provide a foundation of managing technology and innovation. The teaching, reading, and discussion will focus on the concepts, frameworks, and practices for analyzing how firms can create, commercialize, capture and protect the values from industrial innovations. The following parts will be: (1) Understand the dynamics of industrial innovation, (2) Create value through innovation, (3) Capture value from innovation, (4) Protect innovator's advantages, and (5) Organizing for innovation.

Market Analysis in China - This course will offer students a practice oriented approach to obtain insights for Chinese business problems that can be used in real-life business decisions. Emphasis will be on application to business problems. This will not be a course on abstract marketing or consumer research practices. At the  same time, the underlying concepts used in the course will also apply to markets in Europe and North America. However, we will strive to illustrate these concepts primarily in the Chinese business environment.

Asian Business and Cultural Environment - This course provides an overview of Asian business environment and economy as well as an introduction to some of the managerial challenges unique to the management of the multinational corporation (MNC), with a special concentration on Chinese business environment and economy. The first part of this course will focus on the challenges that an international company may face because of the cultural differences among countries, which may create a lot of differences in Human Resources Management. Special emphasis will be given to China, France and USA, in particular, on how to do business in China. The second part of this course offers an opportunity for students to understand the Chinese economy in the era of globalization and the interaction between China and the rest of world, including the process of China's economic reforms and opening-up policy, social and economic development, governance of economy. It covers issues emerged in the last 30 years. Attentions will also be given to the major economies of Asia, Japan, South Korea, India, Indonesia, Philippines, and Thailand and their transformation of the global economy.

Asian Global Consulting Project - This course is built around a series of class sessions organized to offer opportunities for students to use the theories and methods and frameworks learned from other courses to make an experimental practice for creating or growing a new venture in the Chinese context. It combines the entrepreneurial research with the entrepreneurial practice, focuses on the different phases and issues in entrepreneurial practice. Students are required to use the theories and methods in the field of entrepreneurial research to analyze the phases and issues of new venture start-ups. These issues include: how to construct an entrepreneurial team, how to analyze the industry, how to integrate entrepreneurial resources, how to launch the new venture, and how to run the new business, etc. Based on the experimental practice as a consultant in a real project, this course will enable students to learn more about entrepreneurial opportunity recognition, entrepreneurial team construction, effective business plan, legal form of new ventures, new business marketing, new business competitive advantage acquisition, intellectual property protection in the Chinese context.

Summer:  Purdue University Krannert School of Management, West Lafayette, IN

Supply Chain Management & Operations II- A continuation of Quantitative Methods I: applications of regression procedure, forecasting techniques, and statistical design of experiment method to management problems. Managerial-oriented cases are used throughout the course.

Global Human Capital Management - In today's global business environment, managing people effectively is more important than ever. This course is designed to provide you with the information and skills necessary to operate in an international setting. Increased globalization demands that managers be open minded, flexible in their thinking, and culturally sensitive. This calls for a thorough understanding of international themes to successfully negotiate, communicate, lead, and motivate individuals from diverse backgrounds. It is also important for entrepreneurs to have familiarity with relevant topics affecting Global Human Resource Management such as: recruitment, employment regulations, selecting candidates for global assignments, expatriation issues, performance management and compensation. This course aims to help future managers (working in their home country or abroad) to gain awareness of the complexities of managing across borders.

International Negotiations - This course is designed to give you a practical introduction to negotiation concepts and tactics in an international business context. Through a combination of methods including cases, experiential projects, discussions and lectures, this course will help you improve your ability to negotiate deals and manage conflict in multinational corporations.

Social Entrepreneurship -  Social entrepreneurship involves using the skills and strategies of business to innovate and sustainably solve social, environmental and economic problems. The purpose of this course is to provide students with an introduction to the major opportunities and challenges facing social entrepreneurs and their ventures. Social entrepreneurships rapid emergence over the past decade has coincided with the rise of information technology that has given individuals more power now than at any point in history. The main focus of the course will investigate how this newly established power can make a positive, lasting contribution to society.

Managing Growth in New Ventures - This course concentrates on the dynamics of managing growth from startup to mid-sized firms. The course is designed to assist students in understanding the issues related to the second state of the launch, when the firm is operating with a successful market and managing growth becomes important.

US Business projects - This course is designed to increase awareness and understanding of the processes involved in initiating and managing a new business enterprise. To this end this course will study the nature and unique demands of start-up ventures. Throughout the course we will examine: 1. Alternative ways of identifying business opportunities; 2. Techniques for analyzing and evaluating opportunities; and 3.Frameworks for identifying resources and constraints. We also will study how to facilitate the maturation of new ventures into growing businesses. Finally, we will examine entrepreneurs as individuals and their role in business and society.

Industry Topics - This course consists of a series of workshops & guest speaker sessions, meant to complement and enhance your academic learning.