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Purdue/SAS Certificate in Marketing Analytics for Graduate Students

Required Courses

  • MGMT 52500: Marketing Analytics
  • MGMT 52300: Digital Marketing Strategy
  • MGMT 67000: Business Analytics

Elective Courses

Take at least two of the following five courses:

  • MGMT 59000: Data-Driven Marketing
  • MGMT 59000: Digital Marketing Lab
  • MGMT 62500: Marketing Research
  • MGMT 67200: Advanced Business Analytics
  • MGMT 57100: Data Mining