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MS (Marketing) Curriculum

Summer Semester

CreditsCourse NumberCourse Title
2 MGMT 59000 Communication and Persuasion (required)
2 MGMT 59000 Marketing and Analysis and Planning (required)
2 MGMT 62000 Marketing Management (required)
2 MGMT 67000 Business Analytics (required)

Fall - Module 1

CreditsCourse NumberCourse Title

Choose at least two of the following three courses, plus elective(s) for a total of 8 credits.

2 MGMT 52100 Brand Management
2 MGMT 52300 Digital & Social Media Marketing*
2 MGMT 62500 Marketing Research
2 - Free or Immersion Elective

Fall - Module 2

CreditsCourse NumberCourse Title
Choose at least two of the following three courses, plus elective(s) for a total of 8 credits.
2 MGMT 52200 New Product Development
2 MGMT 52500 Marketing Analytics*
2 MGMT 62300 Business Marketing*
2 - Free or Immersion Elective

Spring - Module 3

CreditsCourse NumberCourse Title
3 MGMT 59000 Marketing Consulting Project (required, spans modules 3&4)
2 MGMT 52000 Pricing Strategy and Analysis
2 MGMT 59000 Data Driven Marketing
2 MGMT 59000 Customer Relationship Management

Spring - Module 4

CreditsCourse NumberCourse Title
2 MGMT 59000 Marketing Consulting Project (required, spans modules 3&4)
2 MGMT 52300 Digital & Social Media Marketing*
2 MGMT 52500 Marketing Analytics*
2 MGMT 62300 Business Marketing*

*Students can take the Marketing Analytics (MGMT 52500), Business Marketing (MGMT 62300), and Digital & Social Media Marketing (MGMT 52300) courses either during the fall or spring semester.
33 credit hours are required for graduation.