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Krannert PhD program alumnus to be honored as Marketing Science Institute Scholar

Thursday, March 8, 2018

S. Sriram, a 2004 graduate of the PhD program in marketing at Purdue University’s Krannert School of Management, will be recognized at the inaugural Marketing Science Institute (MSI) Scholar Conference in Breckenridge, Colorado, on July 30-August 2, 2018.  

Sriram, a tenured associate professor of marketing at the University of Michigan’s Ross School of Business, will join a select group of mid-career level academics for a multi-day retreat with the purpose of recognizing individuals’ excellence in scholarship, developing a cohort across marketing disciplines, and strengthening ties between scholars and MSI.

“We are incredibly excited about the quality and impact of those who will be attending,” says Gordon Wyner, MSI research Director. “We believe this will be a particularly engaging event and a great chance to reflect upon and enhance the practical impact of our research.”

Prof. Sriram's research interests are in the areas of brand and product portfolio management, including studies on topics such as measuring and tracking brand equity, the optimal allocation of resources to maintain long-term brand profitability, complementary/substituting relationships between products/channels, cannibalization, consumer adoption of related technology products and services, two-sided platforms, and healthcare. 

His work has spanned several industries —consumer packaged goods, technology products and services, retailing, and media markets — and been published in journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Consumer Research, Quantitative Marketing and Economics and the International Journal for Research in Marketing

Sriram and this year’s other top scholars are already helping to set the research agenda for the field. Selection is highly competitive and considers factors including field service and leadership, citations and impact, research productivity and quality, and relevance to the MSI member community.

“As MSI Scholars, they will advance our core mission of supporting academic research that is ‘translational’ and practically relevant,” Wyner says. “In this spirit, the Scholars program will emphasize future directions for the fields of marketing and marketing research, and explore how partnerships between research and practice can be forged to advance these agendas.”

To learn more about the Marketing Science Institute and the MSI Scholars program, visit www.msi.org.